Pepper appoints new Head of Digital Marketing

Manager - Digital Marketing - Akil Edwards

Pepper Advertising is pleased to announce the appointment of Akil Edwards as Manager of Digital Marketing.  He will be responsible for driving Pepper’s digital capabilities, working across Pepper’s client base, to guide them in the most effective use of digital technology for their business, brands and their customers.

Edwards’ appointment follows a period of consistent digital growth by Pepper over the past five years, including work for Trinidad and Tobago Mortgage Finance Company, Mario’s Pizza, Vemco and Swiss, Bryden Pi, the Nutrimix Group and Tru Valu.  Pepper has received Gold awards for its digital campaigns in the last two editions of the Advertising Agencies Association of Trinidad and Tobago Creative Excellence Awards.

Edwards joins Pepper after having served as Head of Marketing Technology for an international tech company.  He also launched Schaffen Digital – Digital Marketing Consultancy and Tech Startup. His expertise encompasses formulating, building, managing and growing clients’ digital presence, including online revenue generation, web design and development, social media marketing, SEO and mobile marketing.  He is also a Marketing Automation Specialist with expertise in Marketo, Hubspot and Selligent.

Pepper’s Founder and Chief Inspirer, Dennis Ramdeen said: “Akil’s passion for digital marketing, honed by being one of its early adopters, complements our focus on 360-degree marketing communications and strategic ideas that build brands and drive growth for our clients. I am confident that our clients will benefit from Akil’s digital leadership.”

Ramdeen intimated that “Seamless integration of digital into brands’ customer lifecycle is absolutely necessary for not only business success but customer satisfaction. I believe brands must be super responsive to the fast paced, “instant gratification” life of today’s consumers, in ways that are relevant and interesting. Brands that can do this will get huge returns on their digital investments.”

“Digital transformation is a relatively new concept here at home and given the economic climate, it’s understandable that corporate adoption has been relatively slow, particularly as it pertains to more advanced uses of technology in marketing and sales. However, I believe more and more, business owners and senior executives are beginning to acknowledge that the cost of not transforming their business may far exceed the cost of doing so”, said Edwards.

Since its inception in 2005, Pepper’s customer base has grown and now represents a broad range of clients in the private and state sectors including:  fast moving consumer goods, supermarkets, banking, insurance, media, pharmaceutical, education, health, housing, petroleum, manufacturing and industrial sectors.

Pepper helps its clients differentiate their brands by becoming famous for “one thing” and  offers a 360-degree marketing service focused on positioning, creative development, media planning and buying, public relations, brand activation & events and digital marketing solutions.