What’s in a Logo?
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. ...
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The Moo-volution of a Creative Idea – Part 2
So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...
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The Moo-volution of a Creative Idea – Part 1
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My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be so difficult to think of new ads every day. How do you do it?” My...
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A 6-year growth spurt
I met with DR 6 years ago in a coffee shop in Diego Martin. It was August 2008 and I had just come back to T&T on holiday after being made redundant from my job in FL. Times were tough...
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Top trends in print design for 2013
Print design was more vibrant than ever before in 2013. It seemed that designers didn't hold back, but experimented more than ever in order to get their pieces noticed. The cost of print may be high in contrast to designing...
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Pepper is looking for a RIGHT brain. (Graphic Designer)
Do you want to work in a place where: Strategy is more important than tactics How you relate to others is as important as your ideas You are encouraged to have your own view Creativity under pressure is expected You...
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Nike+ gets a high score.
Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...
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Urban Heartbeat and ME
“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban Heartbeat in Port of Spain. This regional project features artists from Mexico, Central America and...
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Less > more: 20 minimalist print ads that inspire.
In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s attention. For print, creative teams have to be imaginative, able to write strong copy, be...
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20 Photoshop tutorials that will turn you into a guru.
Many people can use Photoshop, but only a select few can call themselves gurus. If you take some time to learn all the methods in the 20 tutorials below you’ll be well on your way to joining this elite group. ...
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What’s in a name?
Ever wonder how some of the most famous products and services get their names? Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest gadget "Kindle" for example. I don’t have a lot of background info on how they...
continue readingBlack Swan is no ugly duckling.
First off... Not gonna lie, kind of a disturbing movie but there was something about it that you couldn't help but want to see more. I watched it with some friends while abroad and I think when the show was...
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About Author
Dennis RamdeenAugust 1, 2005
Anatomy of a CampaignAugust 2, 2005
Strategy is the name of…August 2, 2005
Ingredients of SuccessAugust 2, 2005
