Eric Barry

When one thinks of a political campaign in these parts, we hardly think of creativity. They are usually hard in your face mudslinging against the opponents. With 2020 being an election year, I thought, just in case one of the...

My list is short. For 2020, I wish at least one client would say, "Let's be wild. Come up with an idea that I have never seen before." Happy New Year everyone.

The marketing team at Geico are a brilliant bunch. Over the years, they have had a series of disruptive campaigns that we enjoyed which etched the brand name onto the minds of millions of us who sit before a television....

2019 will mark my 12th anniversary in the employ of Pepper Advertising. During this decade and two years, I have seen the ups and downs of the organisation and the strategic moves needed to match the twists and turns of...

They say that Christmas is for Children. Yeah right. We big people look forward to toys too, not pretend stuff, but practical items that brings some form of joy to our lives. For those whose inner child loves gadgets, have...

It's Halloween time. It is the season for other-worldly stories. Some stories are pure fiction, other very real, such as an incident that happened at our home when I was a teen. SUNDAY NIGHT It was the early 1980’s. The...

Don't you just love when you see a television ad for the first time and somethings are not making any sense, until at the end, you get the payoff and have that wonderful Ah-ha moment! That is what I got...

I recently saw the Snickers ad featuring William Dafoe and the digital re-imaging of 1960's movie icon Marilyn Monroe. It is brilliantly funny and communicates effectively. https://www.youtube.com/watch?v=-Vf3K6J2fps After I my laugh wore off, I wondered on the possibility of a...

A few months ago I wrote a blog about the threat to Trinidad & Tobago's carnival by the neighbouring islands' own carnival festivity. Well, I went to Grenada's Spice Mas a couple weeks ago and all I have to say...