Eric Barry

McDonald’s, Zuckerberg and Me
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Sometimes I think Zuckerberg should rename his social media platform, Complain Book. He was wise to not include a dislike button as that would have been the most used feature of his creation. Oh good heavens!!! People could complain. It’s...
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What’s behind the Domino’s Paving for Pizza ad.
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So while doing my research on the Domino's Paving for Pizza campaign, I discovered that they actually did tests of how the pizza is affected by road conditions. Impressive. Scroll down on the link below to see: https://www.boredpanda.com/road-potholes-filling-paving-for-pizza-initiative-dominos/    
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Domino’s paves the way
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We have all had that moment where we see someone do something clever and new, and we say to ourselves, "Why didn't I think of that?" Well, that's exactly what I thought when I saw the Dominoes Paving for Pizza...
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Should brand “Trini Carnival” be worried?
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In 2009 I went to Vincy Mas for the first time. As I made my way from the tarmac to the main building, I saw a poster at the entrance. I thought it was the customary welcome to visitors. It...
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Creative that gets attention.
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Recently, the agency had to put out a vacancy ad. I was assigned to write the copy for that job. Being in a creative industry, the natural thought is that the ad should have some creative element. This thought led...
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I have a question about T&T advertisers
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While looking at the Commonwealth Games over the weekend on FlowSports, I noticed something. I saw no ads from any Trinidad and Tobago brands. Why is this?
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Are Agency Awards events a waste of time?
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket owner I knew said to me, quite harshly, that advertising awards make no sense. He...
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Panther Power
The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...
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Vitally funny
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I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We have generally lost that admirable quality of being able to laugh at ourselves without being...
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Embracing the Recession
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EMBRACING THE RECESSION PROLOGUE Words have real power, and we who are in positions where our words touch the masses need to be cognisant of the good or bad influence we can have on our communities. I particularly address some...
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One Mind. Better Destiny.
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Back in the 90's, a boss, speaking on our society's inability to progress as we should, gave an example as to why we, as a people, perpetually continue to "spin top in mud." He said, imagine a group of people...
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Logo a go-go
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It has been proven that playing games fosters creative thinking. For us in the creative industries, we should take a few minutes to play a little game on our computers to relax a little before getting back to the tasks...
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