The marketing team at Geico are a brilliant bunch. Over the years, they have had a series of disruptive campaigns that we enjoyed which etched the brand name onto the minds of millions of us who sit before a television.
Their newest campaign is probably the most brilliant yet. It is a combination of marketing strategies. They are hosting a competition which features a series of their old ads, asking entrants to choose their favourite Best of Geico ad with the winner getting an opportunity to be in a future Geico ad. To add to the marketing smarts of the team, to the top right of the contest page, there is a button to get a quote. Brilliant!!!
