11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.

  1. Ne-Yo and R Kelly’s best before date may have passed especially the latter. (Nigel Telesford described him as aging)
  2. Perception that R Kelly does not show up fueled by press articles.
  3. Promoter mixed callalloo with steak.  The musical genres just did not belong in the same plate.
  4. Divali Holiday meant they may have lost at least 50% of the population.
  5. Pricing seemed to lack local market knowledge and current trend towards boat rides, smaller “house” gatherings and pavement pubbing.
  6. Promotional material lacked oomph; neither engaging nor plentiful.  Moreover it was not blessed by any of the urban stations especially 96.1. (as far as I can tell)
  7. The cost of production meant that it was always going to be an expensive outing (and a “Mount Everest Break-even”)
  8. Recording acts do not necessarily make for performing acts.
  9. The Stadium is a tough place to sell except for Machel Monday and Fantastic Friday. (= height of Carnival Season with local locals and foreign locals at their peak partying time)
  10. Pre-Christmas and Pre-Carnival “budgeting priorities”  may have relegated this product to: “I will have to read about this one on FB”.
  11. People did not know the promoters.  People like to know who they are buying from.

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7 Comments
  • Chica Emery

    4 November, 2013, 2:05 pm

    I’m not a marketing expert and I asked myself the same thing. Why have a concert like this on Divali? Divali is a religious holiday, tradition and as such a large potential crowd will not attend. If it was a smaller party then it would have worked but to fill the stadium and make a profit you need an entire cross-section of the population. Holidays like Boxing day is a known and accepted “party” day not Divali. The overall marketing and ticketing pricing showed that the promoters are out of touch with people on the ground. I don’t have access to the sales figure and financial statements but I can bet my nuts they didn’t break-even.

  • Jacqueline

    4 November, 2013, 3:52 pm

    Correction -the article linked says that NeYo cancelled concerts in Trinidad, not R Kelly.

  • Chica Emery

    4 November, 2013, 11:35 pm

    I don’t know Tony Chow Lin On aka Chinese Laundry personally so I have nothing to gain from saying this. I think Chow / Chinese Laundry has the formula for staging successful concerts with International acts and making a profit. This is far as I can see from looking in from the outside. His advertising is good, it consists of different levels and types. It appears as though he conducts proper research of his market because he seems to bring International acts that people really want to see, acts that are relevant and trending.

  • Allison H

    5 November, 2013, 7:01 am

    Honestly, I did not hear anyone talking about this concert. This was a clear indicator that people were not that interested in attending. As well, the price to attend was ridiculous. I would not pay that kind of money to see any of those international acts and apparently many others felt the same way. What the promoters should have done was downscale that event to be a little more intimate in a smaller venue where they could have gotten a better response. Plus they really did not have to have both Ne-yo and R. Kelly. It could have been just one and they would have saved themselves a lot of headache and possibly made a small profit. Not everything needs to be on a grand scale and with a Trini crowd, you could never tell if your efforts will be a hit or miss…I hope they learnt their lesson.