9 Questions with… Dennis Ramdeen

Pepper kicks off  its 9 Questions video series in a sit-down with our very own Managing Director and Chief Inspirer – Dennis Ramdeen.

Dennis’ illustrious career in marketing includes crafting the marketing strategies of KFC, Stag and Wendy’s. Dennis is also the muscle behind the wildly successful annual UWI Fete fundraiser.

He takes a moment to sit with us and answer some questions.


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  1. What is marketing and how is it different from advertising?
  2. What company’s marketing strategy do you admire?
  3. If you were faced with a declining brand, what’s the first thing you’d do to turn the tide?
  4. In your body of work, what’s been your most memorable or favourite campaign?
  5. Is there anything about your career that you’d do differently?
  6. Who are your heroes and Why?
  7. If you had 5 minutes to teach a newbie about marketing, what’s the 1 thing you’d impart?
  8. If you had 5 minutes to teach a foetus about life, what’s the 1 thing you’d impart?
  9. Drink of choice – beer, rum, wine or cocktail?

Have YOU got any further questions? Who would you like us to sit down with next?