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Scary and true

It's Halloween time. It is the season for other-worldly stories. Some stories are pure fiction, other very real, such as an incident that happened at our home when I was a teen. SUNDAY NIGHT It was the early 1980’s. The family was looking at the television music show Solid Gold...

Facebook on A Mobile Phone With Social Media Written Next to It using Scrabble Blocks
Prepping for a Post-Facebook World

Can you imagine what your marketing life would be without Facebook? In this week's excerpt from Conner's Social Brief, he discusses why a world without Facebook might become a possibility: The bad-news is heaping up over at Facebook: Slowing user growth The founders of WhatsApp and Instagram recently left their...

This ad is electric

Don't you just love when you see a television ad for the first time and somethings are not making any sense, until at the end, you get the payoff and have that wonderful Ah-ha moment! That is what I got when I saw the Plug Into The Present TV ad....

I snickered and I wondered

I recently saw the Snickers ad featuring William Dafoe and the digital re-imaging of 1960's movie icon Marilyn Monroe. It is brilliantly funny and communicates effectively. https://www.youtube.com/watch?v=-Vf3K6J2fps After I my laugh wore off, I wondered on the possibility of a copywriter based in Trinidad and Tobago getting the green light...

Manager - Digital Marketing - Akil Edwards
Pepper appoints new Head of Digital Marketing

Pepper Advertising is pleased to announce the appointment of Akil Edwards as Manager of Digital Marketing.  He will be responsible for driving Pepper's digital capabilities, working across Pepper’s client base, to guide them in the most effective use of digital technology for their business, brands and their customers. Edwards’ appointment...

What is Fake News, And Why Does It Matter?

In this week's guest blog, our friend Conner discusses what exactly qualifies as Fake News and how it affects digital marketing: Let’s get one thing out of the way first: Nothing that CNN, MSNBC, Yahoo, or Fox have ever published is Fake News. Any or all of those sites may...

Digital Marketing Coordinator

The role: The Digital Marketing Coordinator assists in the planning, execution and optimization of Pepper’s digital marketing efforts.  Responsibilities include execution of digital marketing campaigns, preparation of estimates, sourcing of quotes from suppliers and e-mail marketing, among other digital marketing tasks.  The DM coordinator is a liaison between client service...

13 Things You May Not Know About Me

I think to be in marketing one must have broad interests that allow you to be in touch with the ground.  As founder of Pepper 13 years ago, here are 13 things that have prepared me to be a marketer that you may not know about me.   I was...

The Power of Mentorship

A friend is someone who knows all about you and still loves you. - Elbert Hubbard Pepper was born 13 years ago and made easier because of one person who had great faith in me. Can’t remember the conversation exactly, but what I do remember is Ian Collier’s matter of...

Influencer Outreach Do’s And Don’ts – With A Little Vice-Throwback

Want to launch an awesome influencer marketing campaign? Learn the do's and don'ts of influencer marketing from our friend, Conner. THE BEST WAY TO GET THE WORD OUT ABOUT SOMETHING AND GROW A SOCIAL COMMUNITY IS BY ORGANIC WORD OF MOUTH, RIGHT? But ever since Wayne’s World, once small-time content...