10 Things that worry me about the Ad Business in T&T

  1. Not enough marketing mentors.  So whose teaching marketing craft?
  2. Ads that win awards don’t necessarily sell more products.
  3. The ad industry is not investing in any self improvement.  Research is non-existent.  So we are all guessing.
  4. Tactics trump strategy.  With most clients and most agencies.
  5. Agencies are not often enough seen as partners in the clients’ mission to build brands and drive sales.
  6. For too many agencies and clients, marketing equals advertising.
  7. Agencies (including pepper) do pitches for free.
  8. Everyone, and I mean everyone, has an opinion that counts on an advertisement.
  9. The time-frames agencies get to develop campaigns are patently inadequate.  And we accept it.
  10. Agencies not investing enough in our people.

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Ad agencies are in trouble Are Ad Agencies dying? Should ad agencies become the client? bad-stock-photosTrinidad and Tobago advertising agencies. Death by Shutterstock.
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2 Comments
  • Royce

    25 October, 2010, 3:21 pm

    I am a bit curious – Fernandes are spending a bunch of money on their RUM campaign. Do people still drink RUM? Is this campaign feasible?

    • Dennis Ramdeen

      26 October, 2010, 1:14 am

      Royce of course people drink rum. But I think you know that already and what you’re really wondering is will the Angostura campaign make them drink more of it. The short answer is yes. But not because of the ad campaign’s brilliance (its brains) but for its brawn. (its frequency)
      I actually think today’s young drinker, who they are targeting, is fairly sophisticated and these ads are anything but sophisticated. So it may actually turn off some and remind them why they go for JWB and Absolut. The ads basically say drink this and you’ll get this. There is no mystery and while lust can be a credible and effective trigger, it really needed to be more subtle and classy. Angostura got the bottle right. That’s about it I think.