Media Planner
Media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness...
continue reading
Accounting Assistant
The Accounting Assistant is responsible for specific accounting functions including accounts payable, reconciliations and assistance with accounts receivable. The successful candidate will have at least: Completed ACCA Level 1 or equivalent Agency experience will also be an asset Working Knowledge...
continue reading
Want to get more sales? Call a meeting.
Meetings are the security blankets of us marketing and sales folks. Whenever sales are down, what do we do? We call a meeting. Competitors launch a new brand? Call a meeting. The thing is 80% plus of the meetings I...
continue reading
The Moo-volution of a Creative Idea – Part 2
So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...
continue reading
The Moo-volution of a Creative Idea – Part 1
||Ad Industry, Advertising, Blog, Integrated, Marketing Strategy, News, Pepper, Traditional Advertising, Work
My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be so difficult to think of new ads every day. How do you do it?” My...
continue reading
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard.
About Author
Dennis RamdeenAugust 1, 2005
Anatomy of a CampaignAugust 2, 2005
Strategy is the name of…August 2, 2005
Ingredients of SuccessAugust 2, 2005
