Ad Industry

by Eric Barry|07 March 201607 March 2016|Ad Industry, Blog, Traditional Advertising

Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a minority. Normally it is the minority who is racially profiled or seen as a threat....

Me gusta mucho Coca-Cola

by Eric Barry|24 February 201624 February 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see many that my colleagues would not. Some are quite enjoyable and memorable. One that I...

Is the medium more important than the message?

by Dennis Ramdeen|10 June 201510 June 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...

The Moo-volution of a Creative Idea – Part 2

by Bjorn Stodart|29 December 201429 December 2014|Ad Industry, Advertising, Blog, Pepper, Work

So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...

The Moo-volution of a Creative Idea – Part 1

by Bjorn Stodart|18 December 201413 July 2016|Ad Industry, Advertising, Blog, Integrated, Marketing Strategy, News, Pepper, Traditional Advertising, Work

My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be so difficult to think of new ads every day. How do you do it?” My...

Pepper….the good, the bad and the ugly

by Pepper Advertising|19 August 201419 August 2014|Ad Industry, Blog

In honour of our 9th Anniversary, Liliana Ragbir writes about her experience working at Pepper. March 12th 2007 is a date I will never forget. It’s the day I joined Pepper at #52 Picton Street and started my career. Leaving...

Make a Presentation. Not a Readation.

by Dennis Ramdeen|26 July 201426 July 2014|Ad Industry, Blog

Recently, I was part of a panel giving some EMBA students feedback on their presentations and I realized that they put so much into preparing the substance of their cases that they didn't give enough attention to how they presented...

Wimbledon Wise

by Eric Barry|30 April 201402 May 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered with sponsors' logos. The entire backdrop is a wall of advertising, dwarfing the performers on...

My top 3 in Service

by Eric Barry|23 April 201425 April 2014|Ad Industry, Blog, Marketing Strategy

We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered businesses that have impressed me with the quality of service they provided to me. I...

Terrie’s Last Ad

by Eric Barry|09 April 201409 April 2014|Ad Industry, Blog

You would think that shock advertising would not shock you anymore after experiencing that genre over the years (I've been around the block and almost back...o.k.!) This was not the case over the weekend when I was going about my...

Top trends in print design for 2013

by Bjorn Stodart|09 January 201422 January 2014|Ad Industry, Blog, Traditional Advertising

Print design was more vibrant than ever before in 2013. It seemed that designers didn't hold back, but experimented more than ever in order to get their pieces noticed. The cost of print may be high in contrast to designing...

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