Digital Marketing

Why? Why? Why?
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your website, there is no need to say, "Visit us at w.w.w. dot....." It's a given!!!! The...
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YouTube Advertising
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Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over the last decade. The advent of digital marketing has creatively reshaped the use of common...
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Great ad copy from the untrained
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin."          ...
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Show-business meets Snapchat
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Packaging traditional content into a cutting-edge medium:  Show-business meets Snapchat When Snapchat first came onto the app scene as an instant messaging service, through which photos and videos could be shared over the course of a 24-hour period, few would...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...
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Why the “Giraffe” Riddle’s Success Wasn’t Just Dumb Luck
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Have you been wondering why your Facebook friends changed their profile photos to a giraffe? Well, they must have gotten the riddle below wrong: Try the great giraffe challenge! The deal is I give you a riddle. You get it right...
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5 Ways Social Media Can Help You Keep Your Market Share
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Your company has spent millions to attain its market share, are you doing enough to retain your customers? Social media is an invaluable tool for customer retention. Unlike traditional advertising, it gives customers a voice. Sadly, many companies fail to...
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Tug at Heartstrings
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As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising.  Well, ads are still vanilla on the most part but social media has changed everything. While commercials are...
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The Memefication of Redman
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Last Friday, a tornado hit Cunupia, blowing off the roofs of the homes of several residents. Four friends were caught in the twister and recorded a video to document their experience. The resulting video was shared two days later (on...
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5 Engaging Independence Posts, 1 Key Takeaway
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While many brands did not take the time to post Independence updates to their Facebook page, the following brands took full advantage of the opportunity, receiving higher engagement than they would with their usual posts. F1RST Post by F1RST.  ...
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10 Things T&T’s Top FB Pages Say About We
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1) We love our belly. http://goo.gl/zKKLmt 2) We always laughing at some 'stupidness.' http://goo.gl/FS8Bja 3) We had the best childhood. http://goo.gl/KxWlMq 4) We real smart. http://goo.gl/Poagda 5) We wish we were here right now. http://goo.gl/KQ0jBd 6) We're God-fearing people. http://goo.gl/rjks78...
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forever loved
How Did a Memorial Page Become T&T’s Fastest Growing Fan Page?
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Early Sunday morning, a car accident killed 3 teenagers in San Fernando. Later that day, a Facebook page was created in memory of the 18 year old twins who were killed. Created by close relatives, the initial page posts drew...
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