Marketing Strategy

by Pepper Advertising|24 February 201724 February 2017|Blog, Marketing Strategy

February is the month of love. This month everyone is professing their love for their significant others by presenting them with a bouquet of roses, a box of chocolates or taking them out to a fancy dinner. A wife wants...

Australia’s new ad campaign: Yay or Nay?

by Eric Barry|23 January 201723 January 2017|Ad Industry, Blog, Marketing Strategy

Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the campaign from India. It made me feel to immediately purchase a plane ticket to go....

Could we make a difference?

by Eric Barry|17 January 201717 January 2017|Ad Industry, Advertising, Blog, Digital Marketing, Marketing Strategy, Off-Topic

I cannot forget when I was studying A' Level English Literature, my dynamic teacher often spoke off topic, primarily on the negative changes in our society and the rising levels of violent crime. There are two things she said back...

Super Shoppers

by Pepper Advertising|09 December 201609 December 2016|Marketing Strategy

Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These are the questions that people are asking – and these are the questions that advertisers...

Neuromarketing for business

by Pepper Advertising|07 November 201607 November 2016|Marketing Strategy

Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might just be the next cornerstone of business success in the Caribbean. Have you ever found...

Great ad copy from the untrained

by Eric Barry|25 October 201625 October 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin." ...

Good serving Republic Bank

by Eric Barry|07 October 201607 October 2016|Blog, Marketing Strategy, Off-Topic

Today I went to Republic Bank to cash a cheque. The thought of going to the bank on a Friday around noon is quite daunting. I was pleased to see that the line was somewhat short. As I stood at...

Hillary’s brand lacks clarity.

by Dennis Ramdeen|27 July 201627 July 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign. James Carville had...

India’s incredible tourism campaign

by Eric Barry|04 April 201627 June 2016|Ad Industry, Blog, Marketing Strategy

I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never experienced one as the Incredible India ads which did what I call "reverse immersion" on...

An ice cold Coke…literally

by Eric Barry|23 March 201627 June 2016|Ad Industry, Blog, Marketing Strategy

I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an ad where the bottle was made of ice, I had to look at it several...

Me gusta mucho Coca-Cola

by Eric Barry|24 February 201624 February 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see many that my colleagues would not. Some are quite enjoyable and memorable. One that I...

New Year. Old Thoughts.

by Eric Barry|04 January 201604 January 2016|Marketing Strategy, Off-Topic

2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the year, I reflect on a (disturbing) development on the retail landscape and the psyche of...

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