Marketing Strategy

by Dennis Ramdeen|15 June 200906 June 2013|Blog, Marketing Strategy

I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your Business. The presenter Andrew Patricio www.bizlaunch.ca was very interesting. Basically, he iterated what we all...

Brand Management lessons from the Church

by Dennis Ramdeen|12 April 200908 June 2013|Blog, Marketing Strategy

On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second Sunday we Finbarites add to our market share mainly through growing our existing customer base,...

Make it Better: Word of Mouth Marketing

by Dennis Ramdeen|10 March 200908 June 2013|Blog, Marketing Strategy

No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the right amount of milk, cheese, salt, eggs, and maybe an individual ingredient that gives it...

Make it Better: Have a banana on us…

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of the hole in the wall purveyor of fresh fruit, vegetables and provisions offer his customers...

Differentiating Yourself – Lessons from Benjai

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand can credibly lay claim to. When the over 20 artistes in this year's Soca Monarch...

Charitable Carnival: Exclusive to be Inclusive

by Dennis Ramdeen|10 December 200806 June 2013|Blog, Marketing Strategy

All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why would someone pay $1,400 to go with their wife to a 6 hour party. Well...

Positioning … the name of the game

by Dennis Ramdeen|21 November 200806 June 2013|Blog, Marketing Strategy

I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that...

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