Marketing Strategy

What’s your brand’s pink spoon?
by Dennis Ramdeen|01 November 2015|Blog, Marketing Strategy
Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...
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Is the medium more important than the message?
by Dennis Ramdeen|10 June 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...
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The Moo-volution of a Creative Idea – Part 1
by Bjorn Stodart|18 December 2014|Ad Industry, Advertising, Blog, Integrated, Marketing Strategy, News, Pepper, Traditional Advertising, Work
My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be so difficult to think of new ads every day. How do you do it?” My...
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Purple cow advertising.
by Dennis Ramdeen|31 October 2014|Blog, Marketing Strategy
10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...
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What is your brand story? Tell it.
by Dennis Ramdeen|23 October 2014|Blog, Marketing Strategy
Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...
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Massy. Genius or Folly?
by Dennis Ramdeen|02 July 2014|Blog, Marketing Strategy
That move to Massy is one bold move.  In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend and introduced us to a new person called Massy.  There are obvious advantages: Brand has...
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Wimbledon Wise
by Eric Barry|30 April 2014|Ad Industry, Blog, Marketing Strategy, Traditional Advertising
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered with sponsors' logos. The entire backdrop is a wall of advertising, dwarfing the performers on...
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My top 3 in Service
by Eric Barry|23 April 2014|Ad Industry, Blog, Marketing Strategy
We always talk about service in Trinidad & Tobago, or lack thereof. I am not one to do a broad brushstroke as I have encountered businesses that have impressed me with the quality of service they provided to me. I...
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Marketing is losing its mojo.
by Dennis Ramdeen|17 February 2014|Blog, Marketing Strategy
I first wanted to work in HR, so I studied Management Studies with courses in Organizational Behaviour and Psychology.  On graduating, I returned to T&T only to find out that the "Personnel Manager", which is what they were called at...
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6 Biggest challenges facing marketers in T&T.
by Dennis Ramdeen|19 December 2013|Blog, Marketing Strategy
Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers
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Many times David is Goliath.
by Dennis Ramdeen|19 December 2013|Blog, Marketing Strategy
I'm now reading David and Goliath by Malcolm Gladwell.  He is one of my favourite authors with his counter-intuitiveness.  “We have,” writes Gladwell, in summing up the moral to the famous Biblical story, “a very rigid and limited definition of...
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Why you don’t take a car to pick up your morning paper on the curb.
by Dennis Ramdeen|02 December 2013|Blog, Marketing Strategy
We marketers love to do stuff.  Let's get the ad in the papers and fast.  Let's print flyers.  And lately, let's put some ads on Facebook and Google.  We go to the how without thinking through the what.  And far...
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