Off-Topic

Dreaming of being a graphic artist at an advertising agency?

by Eric Barry|22 March 201927 March 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising, Work

Over the years, I have met quite a few people who do art who, when they found out that I worked in the advertising field, immediately asked me about becoming a graphic artist at an agency. It not being my...

Dreaming of being an advertising copywriter?

by Eric Barry|07 March 201907 March 2019|Ad Industry, Advertising, Blog, Off-Topic, Traditional Advertising, Work

So you are thinking of being a copywriter at an advertising agency and you are wondering how to "get een." I had the same question before I got my foot in the door. I dreamed of writing ads that would...

What’s the Pan?

by Dennis Ramdeen|19 December 201819 December 2018|Blog, Off-Topic

What’s the plan for pan? T&T Pan has new leaders. But I’m not discerning new leadership. In fact, they are playing the same tune. The mess they have met appears to have shocked them into a state of paralysis. And...

13 Things You May Not Know About Me

by Dennis Ramdeen|03 September 201805 September 2018|Blog, Off-Topic

I think to be in marketing one must have broad interests that allow you to be in touch with the ground. As founder of Pepper 13 years ago, here are 13 things that have prepared me to be a marketer...

The Power of Mentorship

by Dennis Ramdeen|30 August 201803 September 2018|Blog, Off-Topic

A friend is someone who knows all about you and still loves you. - Elbert Hubbard Pepper was born 13 years ago and made easier because of one person who had great faith in me. Can’t remember the conversation exactly,...

Panther Power

by Eric Barry|14 March 201814 March 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...

Embracing the Recession

by Eric Barry|14 November 201714 November 2017|Blog, Off-Topic

EMBRACING THE RECESSION PROLOGUE Words have real power, and we who are in positions where our words touch the masses need to be cognisant of the good or bad influence we can have on our communities. I particularly address some...

Logo a go-go

by Eric Barry|29 June 201729 June 2017|Ad Industry, Advertising, Off-Topic

It has been proven that playing games fosters creative thinking. For us in the creative industries, we should take a few minutes to play a little game on our computers to relax a little before getting back to the tasks...

Could we make a difference?

by Eric Barry|17 January 201717 January 2017|Ad Industry, Advertising, Blog, Digital Marketing, Marketing Strategy, Off-Topic

I cannot forget when I was studying A' Level English Literature, my dynamic teacher often spoke off topic, primarily on the negative changes in our society and the rising levels of violent crime. There are two things she said back...

Saying something about our crime problem

by Eric Barry|15 December 201615 December 2016|Off-Topic

Today, I write not about advertising, but an issue of national importance, that of our out of control crime situation. I am very tired of hearing people sitting back and throwing responsibility for taming this wild beast towards the government....

Why? Why? Why?

by Eric Barry|18 November 201618 November 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising

O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your website, there is no need to say, "Visit us at w.w.w. dot....." It's a given!!!! The...

Great ad copy from the untrained

by Eric Barry|25 October 201625 October 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin." ...

1 2 3 … 7 8 Next