Blog

To “buss” or not to “buss”!
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2019 will mark my 12th anniversary in the employ of Pepper Advertising. During this decade and two years, I have seen the ups and downs of the organisation and the strategic moves needed to match the twists and turns of...
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How Brands Created Christmas As We Know It
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There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the island with lights and bright happy colours (and filling some of us with seasonal depression,...
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What’s the Pan?
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What’s the plan for pan?  T&T Pan has new leaders. But I’m not discerning new leadership. In fact, they are playing the same tune. The mess they have met appears to have shocked them into a state of paralysis. And...
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Christmas Gift Ideas for Techno Junkies
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They say that Christmas is for Children. Yeah right. We big people look forward to toys too, not pretend stuff, but practical items that brings some form of joy to our lives. For those whose inner child loves gadgets, have...
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Save Face on Social Media
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I feel so bad when I do a post on Facebook then, some time later on, when I read what I wrote, I see a typo. Quickly I would use the edit feature to fix that, hoping that those who...
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The Billion Dollar Digital Conversation That Every Senior Leader Needs to Have
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Are you leaving your company's digital marketing entirely in the hands of your agency or digital marketing team? Conner, our partner from Junction digital agency has created a blog post on what senior leaders should know in order to fully...
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Scary and true
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It's Halloween time. It is the season for other-worldly stories. Some stories are pure fiction, other very real, such as an incident that happened at our home when I was a teen. SUNDAY NIGHT It was the early 1980’s. The...
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Facebook on A Mobile Phone With Social Media Written Next to It using Scrabble Blocks
Prepping for a Post-Facebook World
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Can you imagine what your marketing life would be without Facebook? In this week's excerpt from Conner's Social Brief, he discusses why a world without Facebook might become a possibility: The bad-news is heaping up over at Facebook: Slowing user...
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This ad is electric
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Don't you just love when you see a television ad for the first time and somethings are not making any sense, until at the end, you get the payoff and have that wonderful Ah-ha moment! That is what I got...
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I snickered and I wondered
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I recently saw the Snickers ad featuring William Dafoe and the digital re-imaging of 1960's movie icon Marilyn Monroe. It is brilliantly funny and communicates effectively. https://www.youtube.com/watch?v=-Vf3K6J2fps After I my laugh wore off, I wondered on the possibility of a...
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What is Fake News, And Why Does It Matter?
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In this week's guest blog, our friend Conner discusses what exactly qualifies as Fake News and how it affects digital marketing: Let’s get one thing out of the way first: Nothing that CNN, MSNBC, Yahoo, or Fox have ever published...
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13 Things You May Not Know About Me
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I think to be in marketing one must have broad interests that allow you to be in touch with the ground.  As founder of Pepper 13 years ago, here are 13 things that have prepared me to be a marketer...
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