Traditional Advertising

by Dennis Ramdeen|19 June 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Many T&T companies advertising in today’s papers have chosen Tubal Uriah “Buzz” Butler as the symbol of the Labor Day public holiday. Given all the symbols they could have chosen to represent “labor”, what is it about Butler that makes...

Banner Advertising 101

by Dennis Ramdeen|09 April 201009 June 2013|Blog, Traditional Advertising

A common practice in T&T is to produce banners to advertise events. These are normally placed on a fence on the highway, in front of a school or some such high traffic vantage point. Nine out of ten times the...

5 steps to a Sold Out Event

by Dennis Ramdeen|01 March 201009 June 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to fund bursaries to deserving students. Less than one month after the 2010 fete, 160 bursuries...

Learning from the ‘Precious’ Movie Poster

by Pepper Advertising|19 November 200909 June 2013|Blog, Traditional Advertising

I felt compelled to draw attention to this example of print design. Trinis are rarely faced with poster design. Ad campaigns are centered around newspaper ads and billboards. We are almost never confronted with the physicality of a 4 foot...

Inspiration: Clever Logo Design Ideas

by Pepper Advertising|09 November 200926 August 2014|Blog, Traditional Advertising

My pick for Ad inspiration Mondays...cleverly implemented logo design ideas. Stunning wordmarks, strong icons and intelligent combinations. Take a look how designer’s ideas are tranformed into to full-rate brands. It’s also an excellent source to find out what are today’s...

Top 10 ‘Shubh Divali’ Ads 2009

by Pepper Advertising|20 October 200909 June 2013|Blog, Traditional Advertising

Did you have a good Divali? Personally, I saw more deyas in the newspaper than I did in actual life. Here's a round up of the Top 10 Divali ads. It was more difficult choosing this list than the Eid...

Ad Inspiration

by Bjorn Stodart|19 October 200909 June 2013|Blog, Traditional Advertising

I wonder how the cat got away?? He probably fit right through the door, the dog chased him and got stuck... then the cat came out the window and painted that face on his fat ass!! hahahahaha!! I really like...

Michael Jackson and his logo :)

by Pepper Advertising|13 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Until today, I have been very tight lipped as far as blogging is concerned. However, since we're talking about the "King of Pop" (and some subtle nudging from the boss:) I have decided to try my hand. Michael Jackson is...

A Competitive Local Television Station?

by Dennis Ramdeen|12 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV. And by TV I mean TTT, the one channel you could get when you turned on the television....

Top 10 ‘Eid Mubarak’ Ads 2009

by Pepper Advertising|08 October 200908 June 2013|Blog, Traditional Advertising

Since this is scanning week, I've used my secret time machine to bring you the Top Ten Eid Ads of 2009. Ads are judged on design & layout, copy and brand-iness. As I'm a designer, the design will be weighted...

Best Use of Spot Colour

by Pepper Advertising|06 October 200908 June 2013|Blog, Traditional Advertising

It's scanning day! I vote this ad in for Best Use of Spot Colour! Collect your prize at the door. Simple and effective, illustrates the 'lowness' of the interest rate using a sinking effect. Ironically, I've used a similar water...

Sagicor’s Super-Effective Ads

by Pepper Advertising|06 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Of course, I saw the full page version of this ad every DAY, but when I want to scan it I can't find it. I love this series. Inspirational & eye catching, a simple two colour deal. The full page...

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