Advertising

Dreaming of being an advertising copywriter?

by Eric Barry|07 March 201907 March 2019|Ad Industry, Advertising, Blog, Off-Topic, Traditional Advertising, Work

So you are thinking of being a copywriter at an advertising agency and you are wondering how to "get een." I had the same question before I got my foot in the door. I dreamed of writing ads that would...

10 Tips to Build a Better Logo

by Pepper Advertising|20 August 201820 August 2018|Ad Industry, Advertising, Blog, Traditional Advertising, Work

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. Our...

What’s in a Logo?

by Bjorn Stodart|13 August 201813 August 2018|Ad Industry, Advertising, Blog

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. ...

Beware the Echo Chamber

by Pepper Advertising|22 March 201822 March 2018|Ad Industry, Advertising, Blog

Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo what is already around it. A good agency, good creative team, good freelance artist sitting...

What Your Agency Should Be Doing For You

by Dennis Ramdeen|21 March 201821 March 2018|Ad Industry, Advertising, Blog

1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand for. It means being unattractive to some people. Maybe even a lot of people. If...

Vitally funny

by Eric Barry|17 January 201814 February 2018|Ad Industry, Advertising, Blog, Marketing Strategy

I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We have generally lost that admirable quality of being able to laugh at ourselves without being...