advertising

T&T ad agency Pepper announces 4 day work week.

by Dennis Ramdeen|01 April 201326 August 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

by Dennis Ramdeen|29 March 201307 June 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st century. Wife to brand and marketing managers, relative of media houses, production companies, printers, talented...

Don’t confuse us with facts Moo.

by Dennis Ramdeen|02 December 201226 August 2014|Blog, Marketing Strategy

Made from fresh...never from powder. That is the point of difference the folks at Hand Arnold are banking on to carve out a piece of the lucrative ready to drink (RTD) milk market in T&T. Will it work?

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...

Attention T&T ad people: “The consumer isn’t a moron.”

by Dennis Ramdeen|01 August 201207 June 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. There is always a temptation to dumb down an ad; just to make sure people...

Nike+ gets a high score.

by Bjorn Stodart|18 July 201207 June 2013|Ad Industry, Blog

Thanks to Nike+, exercise is officially a video game. That's the clear message delivered in these two eye-catching ads for Nike+. The FuelBand product (an accelerometer you wear on your wrist which tracks your activity and energy expenditures and translates...

T&T marketing raised on a diet of tactics.

by Dennis Ramdeen|27 June 201207 June 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear this than; "Let's try to figure what we should mean to our customers." Too often...

Can a T&T ad agency win without pitching?

by Dennis Ramdeen|26 June 201207 June 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as he displays a deep understanding of the pain and suffering that comes with pitching. His...

We ad agency people need blinkers.

by Dennis Ramdeen|05 June 201207 June 2013|Ad Industry, Blog

According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on horses that tend to look around too much during a race, and need some help...

Be extraordinary. Digicel no longer bullies?

by Dennis Ramdeen|06 May 201207 June 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. Even failing to recognize that their head office was in Port of Spain and Brian...

Urban Heartbeat and ME

by Bjorn Stodart|25 March 201207 June 2013|Ad Industry, Blog, News, Pepper

“Urban Heartbeat – An artistic encounter in public spaces” The Embassy of the Federal Republic of Germany, Abovegroup Ogilvy and the Goethe-Institut Mexiko present Urban Heartbeat in Port of Spain. This regional project features artists from Mexico, Central America and...

Kony up or Pony up?

by Pepper Advertising|08 March 201207 June 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of the box strategies to create more effective advertising campaigns for our clients. The strategy that...

Prev 1 2 3 4 5 … 7 8 Next