brand

by Pepper Advertising|22 September 201622 September 2016|Ad Industry

Seizing attention by letting customers play with your brand: the case of the new Heineken campaign Being able to catch customers’ attention may not always be easy – but it is essential. Attention spans are notoriously short, and competition...

Tell stories. Stop advertising.

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

12 ways to build a brand people love.

by Dennis Ramdeen|20 February 201620 February 2016|Blog

Start a movement around your brand. You're not a one man band and even one man bands need roadies and family support. Build green into your brand. Ok so you are a small pepper sauce maker. Make sure you're...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

Fay Ann – Zigging when others zag.

by Dennis Ramdeen|24 June 201524 June 2015|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this video in the snow? It's the same 20 yards of roadway by the snow-covered roadway...

The truth booth and nothing but the truth.

by Dennis Ramdeen|18 February 201518 February 2015|Blog

Everything you do affects your brand. It's like your bank account. You make deposits and withdrawals. Really great brands make far more deposits than they take out, so they end up having humongous brand value. Google is the most valuable...

The Moo-volution of a Creative Idea – Part 2

by Bjorn Stodart|29 December 201429 December 2014|Ad Industry, Advertising, Blog, Pepper, Work

So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...

What is your brand story? Tell it.

by Dennis Ramdeen|23 October 201423 October 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...

It’s not the costume they are buying…

by Dennis Ramdeen|23 August 201423 August 2014|Blog

People who say all the costumes in T&T Carnival look the same are missing the point, because costumes are not what people are buying. (Even when the costumes didn't look the same, people were not necessarily buying the costumes.) What...

My Christmas gift to brand managers.

by Dennis Ramdeen|20 December 201320 December 2013|Blog

So how do you make sure your brand wins in 2014? In short, stop following the crowd. Start your own movement. You may have noticed that it's getting harder and harder to reach people. So you have to be maniacally...

6 Biggest challenges facing marketers in T&T.

by Dennis Ramdeen|19 December 201319 December 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers

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