brand

Your brand should have a sound and a smell.

by Dennis Ramdeen|16 November 201326 August 2014|Blog, Marketing Strategy

Some brands stink. Literally. You should make sure that your brand is properly represented through all of your customers' senses. We tend to play the most attention to sight and a lot less to smell and sound. One Operations Manager...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...

Building a brand is a relay. Not an individual race.

by Dennis Ramdeen|04 March 201207 June 2013|Blog, Marketing Strategy

In the movie Safe House, Denzel Washington tells his co-star Ryan Reynolds: ‘When they tell you “You’ve done a fine job, son. We’ll take it from here. That’s when you know you’re screwed." Got me thinking about my favorite topic:...

Less > more: 20 minimalist print ads that inspire.

by Bjorn Stodart|24 October 201126 August 2014|Blog, Traditional Advertising

In today’s world, advertisements play a very important role for the success of a product or company. They must deliver powerful messages which attract people’s attention. For print, creative teams have to be imaginative, able to write strong copy, be...

Fatima College as brand.

by Dennis Ramdeen|16 October 201108 June 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys who can cook to show off their skills and raise some dollars for their school. ...

Are we advertising people snake oil salesmen?

by Dennis Ramdeen|27 August 201108 June 2013|Ad Industry, Blog

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John Wanamaker got it right a long time ago I think. Both in terms of the message...

“Do it, we will get mileage…”

by Dennis Ramdeen|30 July 201108 June 2013|Blog, Marketing Strategy

The other day my son Sunil was telling me that he wanted to do something with the brand he manages, Wendy's, because "he would get good mileage". Being a good father, I immediately scolded him for using the "m" word. ...

Is your brand leaving money on the table?

by Dennis Ramdeen|25 June 201108 June 2013|Blog, Marketing Strategy

Should Mario's sell chicken and chips? Should Dopson's Roti Shop sell cheese cake? Should pepper advertising ad agency be doing Events and Social Media? Can Kiss launch an ice cream brand? What about Chubby juice? Can Unipet get into car...

What’s in a name?

by Bjorn Stodart|10 June 201108 June 2013|Blog, Marketing Strategy

Ever wonder how some of the most famous products and services get their names? Think of brands like "Flickr", "Meebo", "Tumblr" or even Amazon's latest gadget "Kindle" for example. I don’t have a lot of background info on how they...

Is FIFA a strong brand? Can it be replaced?

by Dennis Ramdeen|01 June 201108 June 2013|Blog, Marketing Strategy

Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria: (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw financial return to the investors. For this reason, it is analyzed as economic profit, a...

What should Ravi B do to get out of this mess?

by Dennis Ramdeen|26 February 201108 June 2013|Blog, Marketing Strategy

What should Ravi do? He's made a huge mistake and some people are smelling blood and want to feed him to the lions. This is his Chris Brown moment. His poison Tylenol calamity. What should he do. Here are six...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

by Dennis Ramdeen|25 December 201022 October 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to her? Single-minded clarity please) Make sure it's there when she wants it (Coke says they...

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