Design & Visual Communication

Advertising Wear Out – Can your advertising help your Competitor?
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Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...
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The New Business Pitch- AKA Powerpoint Hell
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I have sat on both sides of the table in an ad agency pitch.  One of them included a native Indian tribe as the Agency sought to give themselves the edge.  It's always too much about how do we woo the client...
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10 reasons why I wish pepper had done this Orkin ad
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Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy and graphics are saying the same thing (one selling idea) Branding is adequate (client did...
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Fixed it before it gets nasty
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This is one heck of an ad for Geek Squad.  According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and was originally founded on June 16, 1994 by Robert Stephens. The company offers various computer-related...
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Sign Painters killed by the Mice Age
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A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard sign painters in Pennsylvania's Lehigh Valley. But the lean, goatee-wearing painter is among a dying...
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Standing out on Times Square- American Eagle
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It’s hard enough to stand out in the global market place.  Can you imagine what it takes to stand out on Times Square.  If you were meeting someone at Times Square and you told them you would be wearing a...
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What makes a Good Agency
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Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are good with their money) Transparency in billing Right chemistry; yes, the ‘like factor’ is critical...
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guy-kawasaki
Presentation Design Heroes
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Ahhhh... my first blog post... let me savour the moment. Aaannnnddd.... we're off... Heroes. (Not the kind who were originally bad but were 'persuaded' into shape-shifting and thinking they are really Nathan Petrelli...but I digress). Find these people online and...
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