differentiation

by Dennis Ramdeen|20 December 201320 December 2013|Blog

So how do you make sure your brand wins in 2014? In short, stop following the crowd. Start your own movement. You may have noticed that it's getting harder and harder to reach people. So you have to be maniacally...

6 Biggest challenges facing marketers in T&T.

by Dennis Ramdeen|19 December 201319 December 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers

In the land of the blind, a one eye man is king.

by Dennis Ramdeen|27 November 201327 November 2013|Blog, Marketing Strategy

It's easy to throw up your hand and say your service will never improve. The thing is you don't need it to be anywhere near perfect. You just need it to be better than your competition. In Trinidad and Tobago,...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...

7 Common Brand Management Mistakes.

by Dennis Ramdeen|09 November 201309 November 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter Instead of trying to claim 3 or 4 attributes for your brand, agree on one...

There is a free lunch.

by Dennis Ramdeen|08 November 201308 November 2013|Blog

I saw an ad we put in the paper for a client of ours, the Arthur Lok Jack Graduate School of Business, and it contained two of my favorite words, so it got my attention. The words were strategy and...

Neither Fish nor Fowl.

by Dennis Ramdeen|01 November 201301 November 2013|Blog, Marketing Strategy

People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their customers. They hire architects and interior designers and invest tons of dollars in bricks and...

What’s your Chobster?

by Dennis Ramdeen|13 October 201314 October 2013|Blog, Marketing Strategy

This weekend was Fatima's "salt and pepper" cookout fundraiser. Every year I try to do something out of the ordinary so that guests would choose to try my dish over others. And every year I see the usual suspects; chicken...

De boss ah Soup. Marketing 101.

by Dennis Ramdeen|11 October 201311 October 2013|Blog, Marketing Strategy

If you were going to do only one thing right in marketing, a good place to start is with the product. Putting lip stick on a pig, it's still a pig. Not having the perfect location will hurt but people...

The power of branding.

by Dennis Ramdeen|10 October 201327 July 2015|Blog, Marketing Strategy

A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal. Branding started in Sweden in the middle age (476-1492) when the ruling economy was the agrarian and...

The Wall Paper Effect in Advertising.

by Dennis Ramdeen|09 October 201326 August 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the kinds you don't see because they are so familiar and ordinary. Banks are experts at...

We like vanilla advertising for the same reason we like vanilla ice cream.

by Dennis Ramdeen|05 October 201305 October 2013|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off the podium. But vanilla continues as ruler of the freezer and taste buds. At pepper...

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