Digital Marketing

by Dennis Ramdeen|18 October 201108 June 2013|Blog, Marketing Strategy

I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD". Essentially, Seth puts forward the view that the bell curve is no longer shaped like a traditional bell. There are less of the large group of normal people in the...

Red, White and WACK.

by Dennis Ramdeen|14 October 201108 June 2013|Blog, Marketing Strategy

Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local music financially sustainable or so it looks. As far as I can tell (without knowing their...

Don’t ask for a kiss on your first date.

by Dennis Ramdeen|10 October 201108 June 2013|Blog, Marketing Strategy

Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me something. Now I have also made some inappropriate approaches myself, so I'm not lecturing here. ...

What’s your ad agency’s hot dog?

by Dennis Ramdeen|22 July 201108 June 2013|Blog, Marketing Strategy

A hot dog stand could get along without mustard, onions, relish, bacon bits and maybe even ketchup. It could not survive without hot dogs. So I started thinking what's the hot dog of ad agencies? What's the absolute must have...

10 ways you know your ads are working

by Dennis Ramdeen|17 June 201108 June 2013|Ad Industry, Blog

You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging about your brands or discussing them offline and on FB Online ads are very track-able. ...

Ten things Marketing Managers should not have to worry about.

by Dennis Ramdeen|15 April 201108 June 2013|Ad Industry, Blog

Doing what their boss wants. Having enough product. (to sell) Creative by committee Frequent budget slashing Inconsistent product quality Frequent price changes Poor company ethics (applies to any manager for that matter) Uncompetitive compensation Non-alignment with Sales Manager and sales...

Advertainment: Advertising disguised as Entertainment

by Pepper Advertising|24 March 201108 June 2013|Blog, Digital Marketing

Advertainment, or branded content, explained by Wikipedia as being form of marketing where advertising is distributed as entertainment, with a highly branded quality. Personally, I first encountered this form of marketing with BMW's The Hire series in 2002. Chanel Nº5's...

Compliments of Bollywood

by Pepper Advertising|13 January 201108 June 2013|Blog, Digital Marketing

Ok, ok, I'm a sucker for compliments, or recognition rather. But who isn't? Our promotion of Bollywood, UWI Fete 2011 has been attracting some attention. We have a great team working hard to create an amazing experience at Bollywood. So...

Social network

by Eric Barry|02 January 201108 June 2013|Blog, Digital Marketing

Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If fact, I categorise them as downright rude and selfish. It is no strange sight to...

The Internet. The great leveller?

by Dennis Ramdeen|31 December 201008 June 2013|Blog, Digital Marketing

It used to be that publishing was an option only for the rich and connected. Not any more. Any wretch now has a soap box on steroids. And that can only be a good thing. In preparing for a recent...

Where will you spend next year’s budget?

by Dennis Ramdeen|15 December 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

What will deliver the goods for you in 2011 in terms of advertising ROI? The options available are captured in the following marketing drivers: Advertising, Public Relations, Direct Mail, Sponsorships and Events, Digital (online and mobile) and Word of Mouth....

Rum don’t Stalk

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and Black and White/aka "two dogs"). I made the point in an earlier post that people...

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