Digital Marketing

The New Business Pitch- AKA Powerpoint Hell

by Dennis Ramdeen|18 November 201009 June 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency sought to give themselves the edge. It's always too much about how do we woo the client...

10 Common Ad Agency sins

by Dennis Ramdeen|26 October 201009 June 2013|Ad Industry, Blog

Having an Accountant run the shop. Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear single minded positioning. What are you advertising then? Promising stuff to the client and not...

Small islands are BIG on Digital

by Dennis Ramdeen|03 October 201009 June 2013|Blog, Digital Marketing

According to Internet World Stats www.internetworldstats.com St Lucia, St Vincent and Antigua & Barbuda are some serious Internet users. I'm surprised partly because I believe T&T is the centre of the Caribbean galaxy and also because of the common perception of the...

10 Things I’ve learnt in 2010 about Digital Media

by Dennis Ramdeen|29 September 201009 June 2013|Blog, Digital Marketing

Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have. Depth trumps width There is one client we have who really really gets it. Hint: He makes lots of cheddar Hootsuite...

Meet my digital mentor

by Dennis Ramdeen|12 September 201009 June 2013|Blog, Marketing Strategy

I've been very lucky throughout my career. I've worked with and close to the best in marketing and business. Richard Waddell (RIP) introduced me to Noble Phillip, the best marketing person I know. That was 30 years ago and I've...

The CMO’s Guide To The Social Media Landscape

by Pepper Advertising|04 August 201009 June 2013|Blog, Digital Marketing

Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with this handy cheatsheet. The chart was commissioned by CMO.com and drafted by their online agency...

Will Facebook decide our next Prime Minister?

by Dennis Ramdeen|12 April 201009 June 2013|Blog, Digital Marketing

Ok so we’re soon going to have an election in T&T. The flavour of the month is social media. Will it play a role in the outcome? I can’t imagine how it won’t. There are over 300,000 Facebook users in...

5 steps to a Sold Out Event

by Dennis Ramdeen|01 March 201009 June 2013|Blog, Digital Marketing, Traditional Advertising

Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete. The purpose of the fete is to fund bursaries to deserving students. Less than one month after the 2010 fete, 160 bursuries...

Introducing Pepper-e…

by Pepper Advertising|07 February 201024 August 2010|News

No marketing budget, plan, campaign or strategy is complete without a digital component. That's why Pepper has launched its digital marketing arm, Pepper-e. Digital Marketing is... the promoting of brands using the Internet, mobile and other interactive channels. Whilst digital...

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