leadership

by Dennis Ramdeen|31 October 201401 November 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...

What is your brand story? Tell it.

by Dennis Ramdeen|23 October 201423 October 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...

Price and Value. 2 sides. 1 coin.

by Dennis Ramdeen|21 September 201421 September 2014|Blog

The crude definition of value is what you get divided by what you pay. So if you pay 10 units and get back 20 units of value, that’s likely to be good, even great value. In calculating value, the benefits...

Massy. Genius or Folly?

by Dennis Ramdeen|02 July 201426 August 2014|Blog, Marketing Strategy

That move to Massy is one bold move. In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend and introduced us to a new person called Massy. There are obvious advantages: Brand has...

Public Relations in T&T is too much about spin.

by Dennis Ramdeen|08 June 201408 June 2014|Blog

Q. What's the difference between a squirrel and a rat? A. PR. So the joke goes. Many of our companies have reduced PR to handing over an oversized cheque or having their Managing Director pose for a photo op painting a children's home....

Are you a courier or a creator?

by Dennis Ramdeen|10 January 201410 January 2014|Blog, Off-Topic

Firstly, this post is not meant as a diss to couriers. They play a key role in moving things forward. But too many of us go through life acting like couriers. We wait for an instruction and only act when...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...

Neither Fish nor Fowl.

by Dennis Ramdeen|01 November 201301 November 2013|Blog, Marketing Strategy

People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their customers. They hire architects and interior designers and invest tons of dollars in bricks and...

10 things we Marketing people should stop doing.

by Dennis Ramdeen|27 October 201327 October 2013|Blog

Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our sales team Pricing disproportionate to our brand's perceived value (too high or too low!) Spending...

Brand Momentum.

by Dennis Ramdeen|25 October 201325 October 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town' says you're hot. I've also seen what happens when 'town' says you're not. And it's...

What’s your Chobster?

by Dennis Ramdeen|13 October 201314 October 2013|Blog, Marketing Strategy

This weekend was Fatima's "salt and pepper" cookout fundraiser. Every year I try to do something out of the ordinary so that guests would choose to try my dish over others. And every year I see the usual suspects; chicken...

El Pecos getting it right!

by Dennis Ramdeen|21 September 201323 September 2013|Blog, Marketing Strategy

As a student of marketing I'm always on the lookout for brands that are getting it right. Brands with a clear point of difference that are connecting with their tribe. Mostly I find these through reading up online (about foreign...

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