leadership

by Dennis Ramdeen|28 August 201305 September 2013|Blog, Off-Topic

Everyone says they went to the best school in the world. Except if they did not attend Fatima College, then I must break some news to them. They are wrong. I don’t know what it is about that school that...

T&T ad agency Pepper announces 4 day work week.

by Dennis Ramdeen|01 April 201326 August 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for...

Great Companies keep moving the finish line.

by Dennis Ramdeen|05 August 201226 August 2014|Blog, Marketing Strategy

(Full disclosure the Agency I lead, Pepper, does work for ANSA McAL) John Barrow, a professor of mathematical sciences at Britain’s Cambridge University, believes that man can run 9.4 seconds in the 100 metres. It got me thinking about how...

50 years have gone T&T. How yuh feel?

by Dennis Ramdeen|10 June 201207 June 2013|Blog, Off-Topic

Twenty five years ago Calypsonian Funny asked the question "How yuh feel?" at the Stag/Vat 19 25th Anniversary Calypso Competition. Vashty Maharaj was there and years later she recalled the following in the Newsday: "At the time of the first...

T&T’s Caesar’s Army has Brand Momentum.

by Dennis Ramdeen|31 May 201207 June 2013|Blog, Marketing Strategy

Yesterday I joined the Army in Chaguaramas, Caesar’s Army. I first heard of the Caesar’s Army, from a Christmas Day Party they do and wondered at the time what mad people would organise a party on Christmas Day that you...

Be extraordinary. Digicel no longer bullies?

by Dennis Ramdeen|06 May 201207 June 2013|Blog, Marketing Strategy, Traditional Advertising

Digicel sure has learnt a few things since coming to T&T about 8 years or so ago. Remember when they first came? They were bullies. Even failing to recognize that their head office was in Port of Spain and Brian...

Machel’s share of voice is equal to his share of market. And some.

by Dennis Ramdeen|16 February 201207 June 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure it's available, at the right price and that awareness of it is high. Machel is winning...

Fatima fete ticket lottery – CONGRATULATIONS!!!!

by Dennis Ramdeen|26 January 201209 June 2013|Blog, Marketing Strategy

Differentiation is key to branding. The Fatima Fete, put on by its Old Boys Association (FOBA), continues to show that its organisers understand what it means to be different from the rest. Barry Davis and his team have come up...

Fatima College as brand.

by Dennis Ramdeen|16 October 201108 June 2013|Blog, Marketing Strategy

After attending the Annual Salt and Pepper Annual Fundraiser last night I got thinking about my school again. Salt and Pepper allows Fatima Old Boys who can cook to show off their skills and raise some dollars for their school. ...

Are your clients inspiring you to do your best work?

by Dennis Ramdeen|28 September 201108 June 2013|Blog, Marketing Strategy

Choosing your clients – The Red Velvet Rope Policy Last week I attended a Conference in Miami hosted by The Entrepreneur Magazine. There I met an absolutely crazy (crazy good) chap by the name of Michael Port who did a...

David can beat Goliath.

by Dennis Ramdeen|17 July 201108 June 2013|Blog, Off-Topic

Never give up on your dreams. No matter how bad things look. Keep going. Whether it's your 18 year old child, who spends more time horizontal than vertical, that Chinese cooking course you have always wanted to do or that...

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