Marketing Strategy

Recession in T&T – 11 things to do to thrive
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In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and find ways to add value to whatever you do for them.  It could be as...
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T&T Carnival 2017 All Inclusive – The Un-Fete
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We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete.  Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living.  A living if...
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Hillary’s brand lacks clarity.
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Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid."  This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign.  James Carville had...
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10 Things a Marketer can learn from the Cruise Ship business.
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Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....
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16 ways to beat the recession in T&T
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Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage your team.  The whole team.  Give those responsible for customer service, clear sales and margin...
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Tell stories. Stop advertising.
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Truth be told advertising has always had a measure of story telling.  But the stories too often have been inward looking.  They have been about products and why you should love them and buy them. A Nielsen Global Trust in...
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12 ways to build a brand people love.
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  Start a movement around your brand.  You're not a one man band and even one man bands need roadies and family support. Build green into your brand.  Ok so you are a small pepper sauce maker.  Make sure you're...
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The spider and the fly.
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Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth. Their life lasting only for 24 hours. Why did the "The Greens" last as long...
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What’s your brand’s pink spoon?
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Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...
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Waiting on Hassan.
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I went Gyro shopping last night on the Ave.  Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros.  There I stood for about a half hour or so, a record for me standing in...
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10 lessons learnt in 10 years in business in T&T.
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Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....
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11 best Marketers in Trinidad and Tobago.
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I'm going to stick my neck out and name 11 people who would make my Marketing Team.  These are marketers who have proven their ability to understand what people want and give it to them, at a profit.  They include...
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