Marketing Strategy

Does Share of Voice equal Share of Market?

by Dennis Ramdeen|07 November 201307 November 2013|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market? The short answer is, it...

11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.

by Dennis Ramdeen|04 November 201304 November 2013|Blog, Marketing Strategy

Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not show up fueled by press articles. Promoter mixed callalloo with steak. The musical genres just...

Neither Fish nor Fowl.

by Dennis Ramdeen|01 November 201301 November 2013|Blog, Marketing Strategy

People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their customers. They hire architects and interior designers and invest tons of dollars in bricks and...

Ian Alleyne’s brand extension. Will it work?

by Dennis Ramdeen|17 October 201317 October 2013|Blog, Marketing Strategy

Line extension also called brand extension is a multi-product branding strategy whereby a firm markets one or more new products under an already established and well-known brand name. The objective is to serve different market segments while taking advantage of the widespread recognition of the original brand. So...

What’s your Chobster?

by Dennis Ramdeen|13 October 201314 October 2013|Blog, Marketing Strategy

This weekend was Fatima's "salt and pepper" cookout fundraiser. Every year I try to do something out of the ordinary so that guests would choose to try my dish over others. And every year I see the usual suspects; chicken...

De boss ah Soup. Marketing 101.

by Dennis Ramdeen|11 October 201311 October 2013|Blog, Marketing Strategy

If you were going to do only one thing right in marketing, a good place to start is with the product. Putting lip stick on a pig, it's still a pig. Not having the perfect location will hurt but people...

The power of branding.

by Dennis Ramdeen|10 October 201327 July 2015|Blog, Marketing Strategy

A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal. Branding started in Sweden in the middle age (476-1492) when the ruling economy was the agrarian and...

The Wall Paper Effect in Advertising.

by Dennis Ramdeen|09 October 201326 August 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the kinds you don't see because they are so familiar and ordinary. Banks are experts at...

We like vanilla advertising for the same reason we like vanilla ice cream.

by Dennis Ramdeen|05 October 201305 October 2013|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off the podium. But vanilla continues as ruler of the freezer and taste buds. At pepper...

Taking the Shed out of the Breakfast Shed.

by Dennis Ramdeen|22 September 201325 September 2013|Blog, Marketing Strategy

The women down at the Breakfast Shed are dying. Their business I should say, more accurately. Their transition from port kitchen to banker's row diner complete with a view of the Gulf of Paria, has not gone well. We have...

Advertising Agencies in T&T “eating a food” too.

by Dennis Ramdeen|14 September 201325 September 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...

When 2 Sharks fight…customers smile.

by Dennis Ramdeen|19 August 201305 September 2013|Blog, Marketing Strategy

For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach. There you will find a very big 'bake and shark' brand called Richard's and a...

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