Marketing

Super Shoppers
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Christmas is around the corner and Trinis are in the Christmas shopping mood! What to buy? Where to go? Is it the right gift? These are the questions that people are asking – and these are the questions that advertisers...
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Neuromarketing for business
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Have you ever heard about neuromarketing? If the answer is “no”, then you might want to take a few minutes to look into what might just be the next cornerstone of business success in the Caribbean. Have you ever found...
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10 Things a Marketer can learn from the Cruise Ship business.
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Just came back from my first cruise and overall it was good.  Maybe an 8 out of 10.  As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....
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16 ways to beat the recession in T&T
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Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage your team.  The whole team.  Give those responsible for customer service, clear sales and margin...
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12 ways to build a brand people love.
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  Start a movement around your brand.  You're not a one man band and even one man bands need roadies and family support. Build green into your brand.  Ok so you are a small pepper sauce maker.  Make sure you're...
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The spider and the fly.
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Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth. Their life lasting only for 24 hours. Why did the "The Greens" last as long...
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11 best Marketers in Trinidad and Tobago.
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I'm going to stick my neck out and name 11 people who would make my Marketing Team.  These are marketers who have proven their ability to understand what people want and give it to them, at a profit.  They include...
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A good Chinese laundry in Trinidad and Tobago.
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We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right price, in the right place.  Do all those things while targeting the right people with...
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Putting the art back into Carnival. Is T&T Carnival a bikini?
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Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated...
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The Moo-volution of a Creative Idea – Part 2
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So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...
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11 things to win T&T customers in 2015.
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Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...
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Why I love marketing?
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12 words. Creativity Innovation People Power Adrenalin Thrill Speed Dream Brands Ideas Strategy Passion    
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