Marketing

Does product sampling work in T&T?
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Does product sampling work in T&T?  The short answer is I don't know.  Like too much of what we do in promotions in T&T (in fact most things), we don't measure relationships between investments and returns.  It's the same for...
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Beware professional contest enterers.
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We marketing folks are always looking for a way to grab attention.  Most times we use advertising to bludgeon our brand into minds and hearts.  Lately, Facebook, Twitter and Instagram have been added to our artillery, to be used in...
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Is Branding bullshit?
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Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...
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7 Common Brand Management Mistakes.
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Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter  Instead of trying to claim 3 or 4 attributes for your brand, agree on one...
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11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
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Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not show up fueled by press articles. Promoter mixed callalloo with steak.  The musical genres just...
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Neither Fish nor Fowl.
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People often build their factory (restaurant, real estate agency, hotel) without absolute clarity on what they want it to represent in the eyes of their customers. They hire architects and interior designers and invest tons of dollars in bricks and...
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10 things we Marketing people should stop doing.
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Making decisions without insights Advertising a lousy product or service Selling only the steak (we must also sell the sizzle) Going to war with our sales team Pricing disproportionate to our brand's perceived value (too high or too low!) Spending...
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Brand Momentum.
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It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum.  I've seen what happens when 'town' says you're hot.  I've also seen what happens when 'town' says you're not.  And it's...
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Pepper T&T is eight years old. 8 Lessons learnt.
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It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around 8 years from now.) It feels good to be your own boss.  But it comes...
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Advertising Agencies in T&T “eating a food” too.
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Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...
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When 2 Sharks fight…customers smile.
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For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach.  There you will find a very big 'bake and shark' brand called Richard's and a...
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bad-stock-photos
Trinidad and Tobago advertising agencies. Death by Shutterstock.
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We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st century. Wife to brand and marketing managers, relative of media houses, production companies, printers, talented...
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