People’s Partnership

Advertising Wear Out – Can your advertising help your Competitor?

by Dennis Ramdeen|09 December 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...

Beating Yourself

by Dennis Ramdeen|19 November 201009 June 2013|Blog, Marketing Strategy

Answerbag describes an unforced error as follows: "In tennis when a player flat out makes an error which is not a result of an action by his/her opponent, it's referred to as an unforced error. An example might be a...

T&T Elections without Manning

by Dennis Ramdeen|24 July 201009 June 2013|Blog, Marketing Strategy

In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership. So now that Manning is gone, how will the PP fear? Well, they will win...

Every Marketing Manager’s dream…

by Dennis Ramdeen|30 May 201009 June 2013|Blog, Marketing Strategy

Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838 - 1922) It’s every marketing manager’s dream to have big budgets. Big budgets allow them...

The thrills of unboxing a brand new Prime Minister

by Dennis Ramdeen|30 May 201026 August 2010

There is a phenomenon called unboxing or unpackaging that's growing in popularity across the globe. According to the Toronto Star, "it's increasingly popular among technophiles to video a commentary - a first impression, a review - as they open the...

What was the tipping point for the People’s Partnership victory?

by Dennis Ramdeen|29 May 201026 August 2010

Malcolm Gladwell in his book, The Tipping Point describe tipping points as "the levels at which the momentum for change becomes unstoppable. Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling...