pepper advertising

Recession in T&T – 11 things to do to thrive
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In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and find ways to add value to whatever you do for them.  It could be as...
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New Year. Old Thoughts.
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2016 has dawned. A Happy New Year to all followers of Pepper’s blog, wishing you happiness, health and success. For my first blog of the year, I reflect on a (disturbing) development on the retail landscape and the psyche of...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...
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T&T ad agency awards Golden Pepper.
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Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during the Christmas Lunch, in celebrating the achievements over the last twelve months, the company recognises...
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Purple cow advertising.
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10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder)  It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...
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Pepper turns nine – piece of cake?
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In a few days pepper turns 9.  Here are 9 lessons I've learnt: I'm a dinosaur.  The new media is nothing like press/radio and TV and new media is the future Outsourcing is not a sign of weakness.  Done right,...
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How do you make up your mind on where to work?
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When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work for someone, preferably a strong established company like Neal & Massey.  So when I started...
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Pepper T&T is eight years old. 8 Lessons learnt.
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It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around 8 years from now.) It feels good to be your own boss.  But it comes...
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Advertising Agencies in T&T “eating a food” too.
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Mark Silveira in his book says:  "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...
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T&T ad agency Pepper announces 4 day work week.
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8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique.  They announced that they will be moving to a 4 day work week with effect from April 1, a first for...
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Trinidad and Tobago advertising agencies. Death by Shutterstock.
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We regret the announce the death of the Advertising Agency in T&T  (as we know it).   Died in the first quarter of the 21st century. Wife to brand and marketing managers, relative of media houses, production companies, printers, talented...
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Diversify or die. A lesson from a T&T start up.
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Pepper is doing in seven years what T&T has not been able to do in 50 years.  We are diversifying.  In the early years we had one client represent 50% of our revenue.  And because they knew that they were...
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