personal branding

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

Your brand should have a sound and a smell.

by Dennis Ramdeen|16 November 201326 August 2014|Blog, Marketing Strategy

Some brands stink. Literally. You should make sure that your brand is properly represented through all of your customers' senses. We tend to play the most attention to sight and a lot less to smell and sound. One Operations Manager...

Brand Momentum.

by Dennis Ramdeen|25 October 201325 October 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town' says you're hot. I've also seen what happens when 'town' says you're not. And it's...

Ian Alleyne’s brand extension. Will it work?

by Dennis Ramdeen|17 October 201317 October 2013|Blog, Marketing Strategy

Line extension also called brand extension is a multi-product branding strategy whereby a firm markets one or more new products under an already established and well-known brand name. The objective is to serve different market segments while taking advantage of the widespread recognition of the original brand. So...

Cutting Machel down to size

by Dennis Ramdeen|06 February 201307 June 2013|Blog, Marketing Strategy

The stadium was full on Machel Monday. No other artist in T&T can pull that off. None. Machel called and his tribe answered. They came in the flesh and virtually. And Machel did not disappoint, walking (and winin')...

Why should we hire you?

by Dennis Ramdeen|13 July 201226 August 2014|Blog, Off-Topic

Pepper has been doing some interviews lately. I find many interviewees can't answer one critical question, as clearly as they should: Why should we hire you? As this helpful link from Miriam Salpiter indicates, you need to have some idea...

Dancing with Opportunity.

by Dennis Ramdeen|02 October 201108 June 2013|Blog, Off-Topic

In his blog today, Seth Godin makes the point that people have their destiny in their own hands like no other time before. Seth says: "With so many opportunities and so many constraints, successfully picking what to do next is...

My dream job.

by Dennis Ramdeen|14 August 201108 June 2013|Blog, Off-Topic

I'm actually in my dream job as an ad man; brand builder for a range of brands. Sometimes I wish I had more power. I'm not alone. Even brand and marketing managers wish they had more power over their brands. And...

Venus Williams, you are not a -Designer

by Pepper Advertising|21 June 201108 June 2013|Blog, Marketing Strategy

We've grown accustomed to the multi-hyphenate celebrity. Jennifer Lopez springs to mind as one of the most prominent of these. In the building of her brand empire J.Lo's become a dancer-singer-actress-perfumer-fashion-designer-tv-judge-producer. But given the Jack of all trades, Master of...

The Digital Footprint: Friend or Foe?

by Pepper Advertising|12 November 201009 June 2013|Blog, Digital Marketing

Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.” In a recent article however, People ran a story about a Twitter faux pas where the pregnancy of...

The 10 Core Values Of A Winning Personal Brand

by Pepper Advertising|11 September 201009 June 2013|Blog, Marketing Strategy

I subscribe to Mitch Joel, the Rockstar of Digital Marketing, blog and wanted to share one of his blogs with you. Enjoy! What attributes do you need to have a winning personal brand? It's very flattering when people tell me...

What marketers can learn from Patrick Manning

by Dennis Ramdeen|27 May 201009 June 2013|Blog, Marketing Strategy

A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the customer because they have the giddying power of market share and grp's and distribution. Brands,...

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