pnm

Ian Alleyne’s brand extension. Will it work?
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Line extension also called brand extension is a multi-product branding strategy whereby a firm markets one or more new products under an already established and well-known brand name. The objective is to serve different market segments while taking advantage of the widespread recognition of the original brand. So...
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ballot box
T&T Elections without Manning
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In the recent General Elections in Trinidad and Tobago, I believe there were some people who voted against Manning rather than for the People's Partnership.  So now that Manning is gone, how will the PP fear?  Well, they will win...
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$1 TT bill
Every Marketing Manager’s dream…
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Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker, (attributed) US department store merchant (1838 - 1922) It’s every marketing manager’s dream to have big budgets.  Big budgets allow them...
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Tipping Point
What was the tipping point for the People’s Partnership victory?
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Malcolm Gladwell in his book, The Tipping Point describe tipping points as "the levels at which the momentum for change becomes unstoppable.  Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling...
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Will Facebook decide our next Prime Minister?
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Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in the outcome?  I can’t imagine how it won’t.  There are over 300,000 Facebook users in...
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