Traditional Advertising

by Dennis Ramdeen|18 November 201108 June 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business pitch process, though a necessary evil, is absolute hell. You expend lots of resources, usually...

Weird might be the new normal.

by Dennis Ramdeen|18 October 201108 June 2013|Blog, Marketing Strategy

I'm now reading Seth's latest masterpiece "WE ARE ALL WEIRD". Essentially, Seth puts forward the view that the bell curve is no longer shaped like a traditional bell. There are less of the large group of normal people in the...

Red, White and WACK.

by Dennis Ramdeen|14 October 201108 June 2013|Blog, Marketing Strategy

Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local music financially sustainable or so it looks. As far as I can tell (without knowing their...

Don’t ask for a kiss on your first date.

by Dennis Ramdeen|10 October 201108 June 2013|Blog, Marketing Strategy

Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me something. Now I have also made some inappropriate approaches myself, so I'm not lecturing here. ...

New Age advertising – The rise of Twitter

by Pepper Advertising|26 May 201108 June 2013|Blog, Digital Marketing, Marketing Strategy

twit·ter v. twit·tered, twit·ter·ing, twit·ters v.intr. 1. To utter a succession of light chirping or tremulous sounds; chirrup. 2. a. To speak rapidly and in a tremulous manner: twittering over office gossip. b. To giggle nervously; titter. 3. To tremble...

Guardian leads the leaders.

by Dennis Ramdeen|08 May 201108 June 2013|Blog, Marketing Strategy

“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,” These words from US President Barack Obama came late last Sunday night, close to mid-night in...

Social network

by Eric Barry|02 January 201108 June 2013|Blog, Digital Marketing

Call me a cynic if you may. I, however, think that the majority of people who use the social network are not very social. If fact, I categorise them as downright rude and selfish. It is no strange sight to...

The Internet. The great leveller?

by Dennis Ramdeen|31 December 201008 June 2013|Blog, Digital Marketing

It used to be that publishing was an option only for the rich and connected. Not any more. Any wretch now has a soap box on steroids. And that can only be a good thing. In preparing for a recent...

Prince William, Kate Middleton and Twitter

by Eric Barry|17 November 201009 June 2013|Blog, Digital Marketing

News of the engagement of Prince William and Kate Middleton spread across global media houses like a wild fire. Interestingly, Clarence House, the official residence of The Prince of Wales, The Duchess of Cornwall, Prince William and Prince Harry, made the...

The Digital Footprint: Friend or Foe?

by Pepper Advertising|12 November 201009 June 2013|Blog, Digital Marketing

Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.” In a recent article however, People ran a story about a Twitter faux pas where the pregnancy of...

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