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10 Things I’ve learnt in 2010 about Digital Media
by Dennis Ramdeen|29 September 2010|Blog, Digital Marketing
Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have.  Depth trumps width There is one client we have who really really gets it.  Hint: He makes lots of cheddar Hootsuite...
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The Big Secret behind Social Media Marketing (that no one wants to tell you)
by Pepper Advertising|28 June 2010|Blog, Digital Marketing
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't tell you about Social Media? A: It takes hard work  and long commitment. Learn more...
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Unlike advertising, Social Media can’t save a bad product or service.
by Pepper Advertising|24 April 2010|Blog, Digital Marketing
I'm sharing this blog from Mitch Joel, author of Six Pixels of Separation. This is so true, unlike advertising, Social Media can't save a bad product or service. The power of social media can ruin a brand or someone's reputation....
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Will Facebook decide our next Prime Minister?
by Dennis Ramdeen|12 April 2010|Blog, Digital Marketing
Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in the outcome?  I can’t imagine how it won’t.  There are over 300,000 Facebook users in...
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Domino’s eat humble pie
by Dennis Ramdeen|22 March 2010|Blog, Marketing Strategy
The writing was on the wall.  Dominos didn't like its placing among the large pizza chains.  And their self inflicted wound courtesy the disgusting actions of 2 employees, distributed far and wide courtesy YouTube made things even worse for Dominos.  They needed...
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top100
The Top 100 Social Brands of 2009
by Pepper Advertising|05 January 2010|Blog, Digital Marketing
This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and thrive in spite of the recession. Social media marketing is projected to grow at an...
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Taking an Agency kicking and screaming into Digital
by Dennis Ramdeen|24 December 2009|News
About 9 months ago, I decided to take my small agency down the dark unknown digital road.  At around the same time, quite by accident, I hired someone who had studied web design and communications.  Aisha had been hired predominantly...
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Best of Pepper Mout’
by Pepper Advertising|23 December 2009|News
Coinciding with the holidays, our blog, 'Pepper Mout,' just celebrated its 100th blog post. Pepper Mout launched last November 2009. We've been experimenting with the medium ever since. You're currently reading our 101st Blog Post. In honour of this auspicious...
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Mario’s Facebook Video Contest
by Pepper Advertising|03 December 2009|Blog, Digital Marketing
Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away $3,000 but gains a variety of videos created by regular customers, who promote the brand....
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How I use LinkedIn
by Dennis Ramdeen|14 November 2009|Blog, Digital Marketing
When I was first invited to join LinkedIn I felt unease in entering the online space. I didn’t see myself going back so wondered why I should connect in the first place. I didn’t think it could help me beyond...
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Interview with 2M against $2M Flag Creator
by Pepper Advertising|12 November 2009|Blog, Digital Marketing
In a previous blog post, we examined the phenomenal success of the 2 million against $2million flag Facebook Group. When I say success, I'm referring to the rapid increase in membership and the group members' high level of interaction in...
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TriniPulse’s Create Your Cover Shot
by Pepper Advertising|12 November 2009|Blog, Digital Marketing
Trinis really are quite photogenic. I came across TriniPulse's Create Your Cover Shot campaign. If you' have ever heard of or used MagMyPic you already know what this is. You upload a photo of yourself, and it gets overlaid with...
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