Traditional Advertising

by Pepper Advertising|11 November 200926 August 2014|Blog, Digital Marketing

Trinidad & Tobago's Newsday featured an article entitled Facebook Group against $2M Flag. Apparently, some caring soul created a Facebook group in response to our Government's spending habits. Naturally, I went across to Facebook to investigate. The Newsday reported 2 million...

Are you untouchable?

by Pepper Advertising|26 October 200909 June 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve to remain competitive in the labour market. So what differentiates you from others in your...

Viral Video Success: Volkswagen’s Fun Theory

by Pepper Advertising|22 October 200926 August 2014|Blog, Digital Marketing

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start a social media campaign. Essentially, VW is trying out new ideas on changing behaviour. Their...

Life without press, radio and TV?

by Dennis Ramdeen|15 October 200909 June 2013|Blog, Marketing Strategy

What if we woke up one morning to find that traditional media was no longer available? What would brand managers do? Well for starters they would find out how their customers are handling the change and what if anything has...

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