Trinidad advertising industry

by Dennis Ramdeen|10 October 201327 July 2015|Blog, Marketing Strategy

A brand was the action of burning a symbol into the flesh of a horse in order to signify ownership of the animal. Branding started in Sweden in the middle age (476-1492) when the ruling economy was the agrarian and...

The Wall Paper Effect in Advertising.

by Dennis Ramdeen|09 October 201326 August 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the kinds you don't see because they are so familiar and ordinary. Banks are experts at...

We like vanilla advertising for the same reason we like vanilla ice cream.

by Dennis Ramdeen|05 October 201305 October 2013|Blog, Marketing Strategy

Vanilla is still the most popular ice cream in the US. After all these years you would think that some other flavor would have knocked vanilla off the podium. But vanilla continues as ruler of the freezer and taste buds. At pepper...

Pepper T&T is eight years old. 8 Lessons learnt.

by Dennis Ramdeen|24 September 201325 September 2013|Blog

It takes more than eight years to establish a business (establish = you know with a high degree of certainty that you will be around 8 years from now.) It feels good to be your own boss. But it comes...

Advertising Agencies in T&T “eating a food” too.

by Dennis Ramdeen|14 September 201325 September 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...

T&T ad agency Pepper announces 4 day work week.

by Dennis Ramdeen|01 April 201326 August 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for...

Trinidad and Tobago advertising agencies. Death by Shutterstock.

by Dennis Ramdeen|29 March 201307 June 2013|Ad Industry, Blog

We regret the announce the death of the Advertising Agency in T&T (as we know it). Died in the first quarter of the 21st century. Wife to brand and marketing managers, relative of media houses, production companies, printers, talented...

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...

Attention T&T ad people: “The consumer isn’t a moron.”

by Dennis Ramdeen|01 August 201207 June 2013|Blog, Marketing Strategy

“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising. There is always a temptation to dumb down an ad; just to make sure people...

Can a T&T ad agency win without pitching?

by Dennis Ramdeen|26 June 201207 June 2013|Ad Industry, Blog

I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto". Blair obviously has done a lot of pitches as he displays a deep understanding of the pain and suffering that comes with pitching. His...

Less is more. Don’t over sell.

by Dennis Ramdeen|27 May 201207 June 2013|Blog, Marketing Strategy

o·ver·sell (vr-sl) tr.v. o·ver·sold (-sld), o·ver·sell·ing, o·ver·sells 1. To contract to sell more of (a stock or commodity) than can be delivered. 2. To be too eager or insistent in attempting to sell something to. 3. To present with excessive...

Machel’s share of voice is equal to his share of market. And some.

by Dennis Ramdeen|16 February 201207 June 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure it's available, at the right price and that awareness of it is high. Machel is winning...

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