Trinidad advertising industry

by Dennis Ramdeen|14 December 201107 June 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...

Many roads to the mind. Why everyone is an advertising expert.

by Dennis Ramdeen|08 December 201107 June 2013|Ad Industry, Blog

When you go to your dentist, mechanic or baker, they can more or less give you a few options to solve your problem. Do a filling. Remove the tooth. Put in a cap. Change the radiator. Go with the red velvet cake. In advertising it's not...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

New business pitches. How do you win?

by Dennis Ramdeen|18 November 201108 June 2013|Ad Industry, Blog

Greg Verdino in a recent blog post had this to say about pitches. "Anyone who has spent time at agencies knows that the new business pitch process, though a necessary evil, is absolute hell. You expend lots of resources, usually...

Are we advertising people snake oil salesmen?

by Dennis Ramdeen|27 August 201108 June 2013|Ad Industry, Blog

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - John Wanamaker, US Department Store Merchant John Wanamaker got it right a long time ago I think. Both in terms of the message...

Should I bring my agency in house?

by Dennis Ramdeen|11 August 201108 June 2013|Ad Industry, Blog

Yes. If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones of the boss If you have enough variety to provide stimulation so you don't end...

T&T ad agencies in 2021. How it go look?

by Dennis Ramdeen|09 July 201108 June 2013|Ad Industry, Blog

What would ad agencies in Trinidad and Tobago look like in 2021? Here's what my crystal ball is showing me: Ad Agencies will still be here but operating more like project managers than creative advisers (more like conductors than individual...

Vice President of Starting

by Dennis Ramdeen|18 June 201108 June 2013|Ad Industry, Blog

My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself. After a few page turns and a moment of quiet investigation he exclaimed, "but Dad, all he...

Are Ad Agencies dying?

by Dennis Ramdeen|27 May 201108 June 2013|Ad Industry, Blog, Traditional Advertising

As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive. Here's some of the things that we did not have...

Creative by Committee?

by Dennis Ramdeen|14 April 201126 August 2014|Blog, Marketing Strategy

Creative by Committee does not work... I've always been against creative by committee. So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...

Can local advertisers do the Body Wine like a Trini?

by Eric Barry|08 April 201108 June 2013|Ad Industry, Blog

I have only recently recovered from my foray with Carnival 2011. It was a first for me. I actually played with a band, something I swore I would never do. For the most part, I had a great time, despite...

Size and color matter…and so does being different.

by Dennis Ramdeen|22 January 201108 June 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true generally speaking. It concludes that color ads work better than black and white ads. And...

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