Trinidad advertising industry

by Eric Barry|20 August 201009 June 2013|Ad Industry, Blog

For someone who regularly suffers from short term memory loss, I am surprised by the many things I remember from my childhood. I remember crying like mad in the road as my mother carried me to pre-school when I realised...

Sign Painters killed by the Mice Age

by Dennis Ramdeen|20 August 201009 June 2013|Blog, Traditional Advertising

A National Geographic article from 2001 lamented the loss art of sign painting: "Pete Toth used to be one of a dozen or so billboard sign painters in Pennsylvania's Lehigh Valley. But the lean, goatee-wearing painter is among a dying...

The Copy on Copy

by Eric Barry|16 August 201009 June 2013|Ad Industry, Blog

Whenever I “bounce up” friends I have not seen for a considerable time, I have the same conversation. Friend: “What you doing now?” Me: “I’m a copywriter.” Friend: “Eh?” Me: “I write ads at an advertising agency.” Friend: “Oh!” Their...

Super Barry

by Eric Barry|30 July 201009 June 2013|Ad Industry, Blog

I have been in the advertising industry (if we can call it that in Trinidad & Tobago) for approximately ten years. I may have probably spent just as many years dreaming of entering the exotic world of advertising. When I...

5 Ways to produce Poor Advertising and 6 ways to avoid it

by Dennis Ramdeen|23 June 201009 June 2013|Ad Industry, Blog

Here’s what many clients think agencies are: A supplier- like my stationery supplier except they deliver ideas, sometimes damn good ones The people I call to communicate the strategy (not the ones I call to help me with strategy) The...

Ad agencies are in trouble

by Dennis Ramdeen|04 March 201009 June 2013|Ad Industry, Blog

Some of it is externally driven, like the new media movement. Much of it is self inflicted. For example, in T&T the AATT prescribes that clients should pay $5,000 for creative competitive pitches. Why? To cover some of the costs...

5 Golden Rules of Billboarding

by Dennis Ramdeen|17 September 200908 June 2013|Blog, Traditional Advertising

Say after me…”A billboard is not a larger version of your press ad.” So here’s 5 rules for a good billboard or banner: 1. Communicate only one thing and I mean one thing So if you are having a Fete...

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