Trinidad & Tobago

What Minister Hunt could have done differently

by Dennis Ramdeen|09 November 200909 June 2013|Blog, Marketing Strategy

I have not been following the Flag at the National Stadium issue very closely; however, I know enough to know that from henceforth Minister Hunt will be known as the $2M flag man. I also know that his political enemies...

Facebook Faceoff: Mario’s vs KFC

by Pepper Advertising|04 November 200909 June 2013|Blog, Digital Marketing

Pepper is thinking on a Facebook page for one of our clients. This led me to thinking about local businesses who've already established a Facebook presence. Here's a non-scientific, inadmissible in court, breakdown of KFC Trinidad & Tobago's Fan Page...

Sonnet to Venky’s

by Dennis Ramdeen|23 October 200909 June 2013|Blog, Marketing Strategy

We did not know her because we just met A perfect stranger in a far far place She saw no religion she saw no race Welcomed with open arms we won't forget Our sweet new friend for life without regret More than you...

Has Venky’s paid it forward…..

by Dennis Ramdeen|23 October 200909 June 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double whammy. You're throwing away ad dollars and getting people vex as well. Some of them...

Top 10 ‘Shubh Divali’ Ads 2009

by Pepper Advertising|20 October 200909 June 2013|Blog, Traditional Advertising

Did you have a good Divali? Personally, I saw more deyas in the newspaper than I did in actual life. Here's a round up of the Top 10 Divali ads. It was more difficult choosing this list than the Eid...

Sponsorship: Venky’s 20/20 vision

by Pepper Advertising|18 October 200909 June 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20 sans a sponsor. A T&T sponsor that is. Well sponsorship of teams in tournaments like...

Top 10 ‘Eid Mubarak’ Ads 2009

by Pepper Advertising|08 October 200908 June 2013|Blog, Traditional Advertising

Since this is scanning week, I've used my secret time machine to bring you the Top Ten Eid Ads of 2009. Ads are judged on design & layout, copy and brand-iness. As I'm a designer, the design will be weighted...

Best Use of Spot Colour

by Pepper Advertising|06 October 200908 June 2013|Blog, Traditional Advertising

It's scanning day! I vote this ad in for Best Use of Spot Colour! Collect your prize at the door. Simple and effective, illustrates the 'lowness' of the interest rate using a sinking effect. Ironically, I've used a similar water...

Sagicor’s Super-Effective Ads

by Pepper Advertising|06 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Of course, I saw the full page version of this ad every DAY, but when I want to scan it I can't find it. I love this series. Inspirational & eye catching, a simple two colour deal. The full page...

Happy Belated Republic Day

by Pepper Advertising|06 October 200908 June 2013|Blog, Traditional Advertising

OMG. Capturing this image took 5 times as long as my posting this item. First I keep the page for two weeks, then when I tried to scan it, I shorted out about half the computers at work. And yes,...

What makes a Good Agency

by Dennis Ramdeen|30 September 200908 June 2013|Ad Industry, Blog

Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are good with their money) Transparency in billing Right chemistry; yes, the ‘like factor’ is critical...

Differentiating Yourself – Lessons from Benjai

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand can credibly lay claim to. When the over 20 artistes in this year's Soca Monarch...

Prev 1 2 … 14 15 16 17 Next