Trinidad & Tobago

by Dennis Ramdeen|13 April 201513 April 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize the importance of the struggling economy in then-candidate Bill Clinton’s 1992 presidential campaign. Although originally...

Is product sampling a good idea for your brand?

by Dennis Ramdeen|31 March 201531 March 2015|Blog

Sampling aims to get people to try a new product or a new twist on an existing one. People get risk free access to try a new product and can then decide for themselves if it’s worthy of a purchase....

A good Chinese laundry in Trinidad and Tobago.

by Dennis Ramdeen|06 March 201506 March 2015|Blog

We all learned in Marketing 101 that the right marketing mix meant that you had the right product, at the right time, at the right price, in the right place. Do all those things while targeting the right people with...

The truth booth and nothing but the truth.

by Dennis Ramdeen|18 February 201518 February 2015|Blog

Everything you do affects your brand. It's like your bank account. You make deposits and withdrawals. Really great brands make far more deposits than they take out, so they end up having humongous brand value. Google is the most valuable...

Putting the art back into Carnival. Is T&T Carnival a bikini?

by Dennis Ramdeen|22 January 201522 January 2015|Blog

Ok so we must start be defining art which good ol' Google tells me is "the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated...

The things I love about Trinidad and Tobago. (Part One)

by Dennis Ramdeen|01 January 201501 January 2015|Blog, Off-Topic

Starch Mango. Just hanging in the shallows at Store Bay with just enough water to cover you up to your neck. Pommecythere between green and ripe with salt. The sound of garlic and geera hitting the steaming split peas. Boogsie...

The Moo-volution of a Creative Idea – Part 2

by Bjorn Stodart|29 December 201429 December 2014|Ad Industry, Advertising, Blog, Pepper, Work

So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...

T&T ad agency awards Golden Pepper.

by Dennis Ramdeen|23 December 201423 December 2014|Blog

Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during the Christmas Lunch, in celebrating the achievements over the last twelve months, the company recognises...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

T&T football is a reflection of what we have become.

by Dennis Ramdeen|04 December 201406 December 2014|Blog

Art imitates life and so does Sport. In T&T we have developed some bad habits. Long story short, too many of us have lost our capacity for doing things well; the right things, in the right way. Oil has been...

How many clients slip through your fingers?

by Dennis Ramdeen|16 November 201417 November 2014|Blog

After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car. I got one and the other was out of stock. The attendant keyed in my part...

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