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Anya
Marketing Events in the Twitterverse
There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social media outlet for the majority of Trinidadian internet users. The disadvantage to this is that...
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Coming to a third screen near you.
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Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable with the status quo.  Someone moved our cheese and it’s much easier to deny than...
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Guardian leads the leaders.
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“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,”  These words from US President Barack Obama came late last Sunday night, close to mid-night in...
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The Digital Footprint: Friend or Foe?
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Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent article however, People ran a story about a Twitter faux pas where the pregnancy of...
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The CMOs Guide to the Social Media Landscape
The CMO’s Guide To The Social Media Landscape
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Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with this handy cheatsheet. The chart was commissioned by CMO.com and drafted by their online agency...
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5 steps to a Sold Out Event
Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete.  The purpose of the fete is to fund bursaries to deserving students. Less than one month after the 2010 fete, 160 bursuries...
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