viral video

by Pepper Advertising|08 March 201207 June 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of the box strategies to create more effective advertising campaigns for our clients. The strategy that...

Guardian leads the leaders.

by Dennis Ramdeen|08 May 201108 June 2013|Blog, Marketing Strategy

“Tonight I can report to the American people and the world that the United States has conducted an operation that killed Osama bin Laden,” These words from US President Barack Obama came late last Sunday night, close to mid-night in...

Advertainment: Advertising disguised as Entertainment

by Pepper Advertising|24 March 201108 June 2013|Blog, Digital Marketing

Advertainment, or branded content, explained by Wikipedia as being form of marketing where advertising is distributed as entertainment, with a highly branded quality. Personally, I first encountered this form of marketing with BMW's The Hire series in 2002. Chanel Nº5's...

Viral Video Success: Talk to the Moose

by Pepper Advertising|17 December 200909 June 2013|Blog, Digital Marketing

When you have people 'liking' and posting your ad to Facebook - it's a plus. When you have people taking the time to spoof your video with videos of their own - you've got it made. A couple of friends...

Viral Video Success: Volkswagen’s Fun Theory

by Pepper Advertising|22 October 200926 August 2014|Blog, Digital Marketing

In case you missed it, an amazingly good example of a social media campaign. Take note those of you searching for ideas to jump start a social media campaign. Essentially, VW is trying out new ideas on changing behaviour. Their...