Eric Barry

by Eric Barry|08 May 201708 May 2017|Ad Industry, Advertising, Blog, Digital, Digital Marketing

For Lent this year, I made Facebook one of my habits to give up. I chose to because I thought that I could not be doing prayer and meditation then digesting the perpetual negative diatribe that lives there. Off of...

Avon’s ad is boss!!

by Eric Barry|02 May 201702 May 2017|Ad Industry, Advertising, Blog, Marketing Strategy

Every once in a while there comes an ad that hits the sweet spot. You know them, the first time you see the ad, you want to see it again and you cannot wait for it to air once more,...

I thought outside the box but got Boxed

by Eric Barry|29 March 201729 March 2017|Blog

I have always heard that if you have a brilliant idea and do not work on making it materialise, someone else somewhere in the world will. Such is the case with HubBox Grocery, an online shopping option of every day...

In love with Harry’s

by Eric Barry|20 March 201720 March 2017|Blog

I just love this campaign. I do not use a razor but they are sure making me feel to. https://www.youtube.com/watch?v=eYWCUGmGuss

Australia’s new ad campaign: Yay or Nay?

by Eric Barry|23 January 201723 January 2017|Ad Industry, Blog, Marketing Strategy

Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the campaign from India. It made me feel to immediately purchase a plane ticket to go....

Could we make a difference?

by Eric Barry|17 January 201717 January 2017|Ad Industry, Advertising, Blog, Digital Marketing, Marketing Strategy, Off-Topic

I cannot forget when I was studying A' Level English Literature, my dynamic teacher often spoke off topic, primarily on the negative changes in our society and the rising levels of violent crime. There are two things she said back...

Saying something about our crime problem

by Eric Barry|15 December 201615 December 2016|Off-Topic

Today, I write not about advertising, but an issue of national importance, that of our out of control crime situation. I am very tired of hearing people sitting back and throwing responsibility for taming this wild beast towards the government....

Why? Why? Why?

by Eric Barry|18 November 201618 November 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising

O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your website, there is no need to say, "Visit us at w.w.w. dot....." It's a given!!!! The...

Great ad copy from the untrained

by Eric Barry|25 October 201625 October 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin." ...

Good serving Republic Bank

by Eric Barry|07 October 201607 October 2016|Blog, Marketing Strategy, Off-Topic

Today I went to Republic Bank to cash a cheque. The thought of going to the bank on a Friday around noon is quite daunting. I was pleased to see that the line was somewhat short. As I stood at...

Clorox Situations – such clean fun

by Eric Barry|06 June 201606 June 2016|Blog

Humour in advertising has always worked. When the ad captures a situation that we can all relate to, well, a gem is created. Such is the case with the series of television ads from Clorox Bleach called "Situations." I would...

“Because Everything” is everything I love

by Eric Barry|18 April 201620 April 2016|Blog

Don't you just love it when you see one of those ads that are like a classic mystery movie, where you wonder what is going on, then there is the satisfying reveal at the end? This ad titled "Because Everything"...

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