10 Reasons Why your Company Needs a VP of Conversations

  1. Spin is not in.  PRO’s need to be re-trained.
  2. People are talking.  Plenty.  So listen then join in.
  3. Traditional advertising (by itself) is not working. (40% Internet penetration in T&T)
  4. Facebook has over 350,000 members in T&T (some market categories can’t live without it)
  5. Your competition has joined the conversation
  6. Loyalty runs deeper with conversations than with advertising
  7. Influencers now have more influence (easy share)
  8. You need to be where your customers are
  9. It’s cost competitive vs traditional advertising
  10. Quality of conversation getting as important as share of voice

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