Ad Industry

Dreaming of being a graphic artist at an advertising agency?
Over the years, I have met quite a few people who do art who, when they found out that I worked in the advertising field, immediately asked me about becoming a graphic artist at an agency. It not being my...
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Dreaming of being an advertising copywriter?
So you are thinking of being a copywriter at an advertising agency and you are wondering how to "get een." I had the same question before I got my foot in the door. I dreamed of writing ads that would...
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How Brands Created Christmas As We Know It
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There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the island with lights and bright happy colours (and filling some of us with seasonal depression,...
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4 Questions To Ask Yourself About Your Product Packaging
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A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your product design is one that people will fall in love with? Ask yourself a few...
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10 Tips to Build a Better Logo
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. Our...
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What’s in a Logo?
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We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart.  ...
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Advertising: Does it Work?
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Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when it comes to advertising brands with mass appeal, things are different. The CEO of a...
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Are Agency Awards events a waste of time?
Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket owner I knew said to me, quite harshly, that advertising awards make no sense. He...
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Beware the Echo Chamber
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Fear is the opposite of progress. And fear in advertising expresses itself as a sort of paralysis; an inability to create anything that doesn’t echo what is already around it. A good agency, good creative team, good freelance artist sitting...
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What Your Agency Should Be Doing For You
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1. Helping you make sure that your company’s brands are differentiated. Differentiation means not only what you stand for but also what you don’t stand for. It means being unattractive to some people. Maybe even a lot of people. If...
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Panther Power
The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...
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Vitally funny
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I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We have generally lost that admirable quality of being able to laugh at ourselves without being...
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