Ad Industry

by Dennis Ramdeen|03 April 201009 June 2013|Ad Industry, Blog

For some of us, Google can be the enemy of creative thinking. Or at least original, from the depths of your soul thinking. It’s so easy to search any topic and get 1000 answers. The alternative is so much more...

The Kit Kat Bench

by Pepper Advertising|14 March 201009 June 2013|Ad Industry, Blog

Creativity is not about doing extraordinary things simply, it is about doing simple things extraordinarily. For example, check out this outdoor bench that Kit Kat "owns". The park bench is disguised as a giant Kit Kat bar, with the line “Have...

Ad agencies are in trouble

by Dennis Ramdeen|04 March 201009 June 2013|Ad Industry, Blog

Some of it is externally driven, like the new media movement. Much of it is self inflicted. For example, in T&T the AATT prescribes that clients should pay $5,000 for creative competitive pitches. Why? To cover some of the costs...

Add Sales. Add Profits. Add Ferrari

by Dennis Ramdeen|03 December 200909 June 2013|Ad Industry, Blog

All of us in advertising can start looking for a new career or we could do something else. We could change. The old media is not working as well as it did 20 years ago. Is there still room for...

Is T&T TV on its Deathbed?

by Dennis Ramdeen|10 November 200909 June 2013|Ad Industry, Blog

When did local TV start to decline? Was it the coming of cable? Or was it when it started expanding its hours into daytime; so that it lost its special treat status. So too much TV killed TV? Or was...

The Future of Advertising

by Pepper Advertising|29 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

People don't need advertising anymore to tell them about new products. And if they want to find out, they will find out on their terms.

Are you untouchable?

by Pepper Advertising|26 October 200909 June 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve to remain competitive in the labour market. So what differentiates you from others in your...

2 Branding Ideas not born from a Press Ad

by Pepper Advertising|22 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy scholarship winner with a laptop. How can you build brand awareness and do good at...

Everything I know about Advertising, I learned from TV

by Pepper Advertising|16 October 200926 August 2014|Ad Industry, Blog

Here are a couple of things I learned from TV about advertising and design. You can enhance anything. I learned that no matter how low-res, grainy, gritty, dark, dim, blurry, fuzzy or unclear a security camera photo is, just say...

Michael Jackson and his logo :)

by Pepper Advertising|13 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Until today, I have been very tight lipped as far as blogging is concerned. However, since we're talking about the "King of Pop" (and some subtle nudging from the boss:) I have decided to try my hand. Michael Jackson is...

A Competitive Local Television Station?

by Dennis Ramdeen|12 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

This is TTT, Channels 2 and 13… As a child when we heard these words we knew it was time for TV. And by TV I mean TTT, the one channel you could get when you turned on the television....

Sagicor’s Super-Effective Ads

by Pepper Advertising|06 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Of course, I saw the full page version of this ad every DAY, but when I want to scan it I can't find it. I love this series. Inspirational & eye catching, a simple two colour deal. The full page...

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